Reflecții asupra provenienței, evoluției și a conceptelor generale cu privire la franciză [Articol]

Abstract

The problem of this study consists in identifying the origin and conceptualization of the franchise contract from the perspective that: while in the United States of America the franchise was gaining momentum, in Europe the institution of concession was developing, according to which a person acquires the right to exploit certain public services or state goods in exchange for benefits (payments) due to it. Franchising will penetrate, little by little, in Europe only in the 20th century, after it will become a successful business across the Ocean. In fact, we emphasize that franchising, as a system of marketing products and services, emerged and established itself specifically in the United States of America, being a prompt reaction against the adopted antitrust legislation.