Применение концепции стратегического маркетинг-менеджмента при позиционировании лечебно-оздоровительных курортов
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CEP USM
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This scientific article is dedicated to the research and application of strategic marketing management principles for effectively positioning health resorts in the market and within the activities of the travel agency. The article discusses factors that determine successful resort positioning, such as geographical location, climatic conditions, medical expertise, diversity of therapeutic procedures and services, infrastructure, and service quality. It also presents examples of successful resort positioning and recommendations for their further development.
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ПЕДАН, Анастасия. Применение концепции стратегического маркетинг-менеджмента при позиционировании лечебно-оздоровительных курортов. In: Analele ştiinţifice ale Universităţii de Stat din Moldova. Seria „Lucrări studenţeşti”. Ştiinţe ale naturii şi exacte. Ştiinţe economice. Chişinău: CEP USM, 2024. pp. 147– 149. ISBN 978-9975-62-828-0 (PDF)