Dezvoltarea modelului de afaceri şi a brandului propriu
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CEP USM
Abstract
The thesis addresses the theoretical and practical importance of the theme of developing the business model and brand of the IUVAS company, specialized in the production of knitwear. The purpose of the thesis is to examine the business structure, brand dynamics and identify areas for improvement. Through the detailed analysis of the business structure, the thesis offers recommendations for improving marketing activity and exploring sustainable branding.
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CÎȘLARU, Cristina. Dezvoltarea modelului de afaceri şi a brandului propriu. In: Analele ştiinţifice ale Universităţii de Stat din Moldova. Seria „Lucrări studenţeşti”. Ştiinţe ale naturii şi exacte. Ştiinţe economice. Chişinău: CEP USM, 2024. pp. 132– 134. ISBN 978-9975-62-828-0 (PDF)