Tourism destination management model: evidence from Gagauzia Autonomous Region

Abstract

Purpose of the article: is to emphasize the importance of destination management through the creation of Management model of tourism development with a core - Destination Management and Marketing Organization (DMMO), which will ensure that the parties involved maintain a balance regarding the formation of state (regional, local) policies and the interests of stakeholders involved in the process of creating added value locally. The challenges for modern DMMOs are the combination of the traditional function - the development of external marketing of the destination with simultaneous attention to the problems of developing the economic potential of the destination.