The role of marketing research as a strategic tool in the context of intensified competition and rapid market changes

Abstract

In a highly competitive and rapidly evolving business landscape, companies must adopt strategic methodologies to secure long-term success. This article examines the crucial role of marketing research as a vital tool for gathering insights about the market, consumers, and competitors. The study aims to evaluate the significance of marketing research amidst increasing competition and market volatility, highlighting the key advantages it offers to businesses.