Mesajul publicitar: de la creativitate la vânzări

Abstract

The advertising field in recent years has gained increasing importance for the development of entrepreneurship, regardless of its size. Economic agents pay increasing attention to the need to allocate financial resources to promote the services, products and activities of the companies they manage, in general, in order to increase visibility, recognition, but also the financial resources obtained, obviously. Through this article, we tried to identify the main elements of the advertising message and the most used elements by advertising agencies for the purpose of promoting products and services, with reference to advertising in the print media and the online space for direct research of textual elements.