Dimensiunile valorice ale realpolitik-ului ca obiect de reflectare mediatică

Abstract

The mass media do not automatically reproduce political reality. By analyzing, explaining and interpreting political practice and processes, they directly contribute to the maintenance, correction and development of realpolitik. In this aspect, the media plays a binary role in society: on the one hand, it reflects realpolitik, and on the other hand, it creates it. Or, the consciousness and political culture of the masses, the quality of political practice, the degree of efficiency of political processes, the state of spirit in society, etc. - they all depend on the way the press approaches the political reality, on the emphasis it places in the context of the era. As a maker of politics, the mass media, along with other political institutions and power structures, is responsible for the political phenomena, processes and transformations that take place in society. The construction of realpolitik through the mass media can be achieved by capitalizing on the potential of reflecting political institutions, processes and products, but also by capitalizing on advertising space. And in one case and another, the interest in collaboration of these two actors – the mass media and the politician – is mutual. The mass media obtains either economic advantages or topics of public interest, which can contribute to increasing circulations/audiences and, respectively, to increasing its influence and impact on the masses, and the politician obtains an effective dissemination tool, in a way quickly, of information to the widest possible audience.