DIGITALIZAREA ÎN TURISM ȘI A CONTRACTULUI PRIVIND PACHETELE DE SERVICII DE CĂLĂTORIE: NECESITATE SAU TREND LA MODĂ?

Abstract

This article analyzes the need for new trends in the world such as digitalization in tourism and the contract for travel service packages. The digitalization of society is a dynamic process that affects various spheres of life of citizens, who fulfill the role of employees or employers in various economic entities; consumers of products, who act in economic circulation as individuals or organizations, who purchase goods and services on the market. This is due to the fact that digitalization plays an important role in the promotion of tourism products as well, as it is a special form of communication between buyers and sellers of travel services. The new trend of tourism persists in the increased attention to global trends, as well as the rapid development of strategic approaches, adaptation to dynamic changes in society, modernization of the legal framework, etc.