COMUNICAREA PREZIDENȚIALĂ ȘI DISCURSUL DE SECURITATE ÎN CONTEXTUL CONFRUNTĂRILOR GEOPOLITICE ȘI A RĂZBOIULUI DIN UCRAINA

Abstract

In the context of hybrid warfare and disinformation, the role of strategic communication becomes important. It is noted that presidential speeches, in the context of geopolitical confrontations, become a real and effective antidote to the phenomenon of disinformation and propaganda. In this sense, particularly conclusive are the conflicting speeches, security records of presidents Biden, Zelensky and Putin, the analysis of which is inserted in the proposed study.