PROPUNERI DE PROMOVARE ÎN MEDIUL ONLINE A PATRIMONIULUI VITIVINICOL

Abstract

The aim of the paper is to research strategies and tactics for the promotion in the digital space of wineries in the Republic of Moldova. The conclusions made on the subject of research represent a current theoretical basis for understanding the promotion in the virtual space, especially of wineries in the Republic of Moldova. The scientific results can serve as a theoretical support for understanding the trends in online communication and for analyzing the effectiveness of digital marketing tools on the market in the Republic of Moldova. The diagrams and tables made after the analysis and synthesis represent visually and quantitatively concrete data about the research topic.