Facultatea de Ştiinţe Economice / Faculty of Economic Sciences
Permanent URI for this communityhttps://msuir.usm.md/handle/123456789/16
Browse
5 results
Search Results
Item Green logistics – a key aspect in transport ethics and social responsibility(CEP USM, 2024-10-24) Carp, ElenaThis article aims to examine green logistics as a key element of sustainability within supply chain operations. It explores the integration of environmental considerations into logistics processes, emphasizing the need to minimize the negative environmental impacts of transport and distribution activities. The study highlights the importance of optimizing transportation in addressing pressing ecological challenges, especially as the transport sector is responsible for more than two-thirds of global carbon dioxide emissions.Item Sustainable marketing strategies as a key business tool(CEP USM, 2024-10-24) Golovataia, Ludmila; Yaici, Farida NemiriThe purpose of this article is to explore how sustainable marketing strategies can serve as a critical tool for businesses to address global challenges and contribute to the achievement of long-term sustainability goals. It highlights the growing recognition among companies that investing in social and environmental improvements enhances both reputation and profitability.Item PHUBBING PHENOMENON: CONTEMPORARY DISCOURSE IN THE DIGITAL WORLD AND SOCIAL RESPONSIBILITY OF MARKETING(CEP USM, 2023) Zavalii, Tetiana; Zhalinska, IrinaThe modern digital world, along with many opportunities, raises a significant number of challenges. One of them is the emergence of the phubbing phenomenon as a manifestation of users’ dependence on smartphones and constant distractions on social networks. In this regard, the problem of forming ethical behavior while social interaction in both the digital world and live communication arises. The article has investigated the peculiarities of the phubbing phenomenon and its influence on social interactions in terms of strengthening the social responsibility of marketing activities on the part of smartphone industry companies. The emergence of the phubbing phenomenon and the term for its designation has been examined. It has been demonstrated that the problems of ethical behavior during live communication have become more relevant due to the growth of the number of mobile phone users. Definitions of phubbing, generated by modern means of Artificial Intelligence, i.e. Midjourney Neural Network and ChatGPT, as well as connections between the phubbing phenomenon and marketing have been given. The main types of phubbing and the terminological apparatus of phubbing, which are highlighted in scientific papers for the time being, have been summarized. The use of Google Digital Tools, i.e. Google Trends, has enabled analyzing the popularity of the term ,,phubbing” in the world and in Ukraine. A survey of students of Zhytomyr Polytechnic State University (Ukraine) was conducted in order to determine the attitude of Generation Z towards the behavior related to phubbing. Examples of drawing attention to the problem of phubbing have been given. It has been demonstrated that the active position of smartphone industry companies regarding the formation of ethical behavior in a hybrid environment is relevant for a number of reasons. Development and implementation of company policy regarding social responsibility can be done through marketing activity of smartphone industry companies.Item MANAGEMENTUL SERVICIILOR ÎN INDUSTRIA OSPITALITĂȚII(CEP USM, 2022-09-27) Balmuş-Andone, MihaelaHospitality is an industry as diverse as the culinary delights that grace the tables of its establishments, with a customer- oriented mentality, and when combined with management with its distinct allure of leadership and accountability, hospitality management is achieved. The importance of the hospitality industry is proven by its market value. It is an extremely influential part of the market, which continues to grow annually and accounts for 1 in 10 jobs worldwide. The hospitality industry supports local economies and jobs, and many communities would suffer death without the money that comes from this industry. It accounts for a considerable share of the GDP of most countries, and this percentage is growing over time. Moreover, it provides a livelihood for large numbers of individuals and families.Item ТРАНСФОРМАЦИЯ ИНФОРМАЦИОННОГО ПОЛЯ ОТЧЕТНОСТИ БИЗНЕСА: ВЫЗОВЫ КОНЦЕПЦИИ УСТОЙЧИВОГО РАЗВИТИЯ И ПЕРСПЕКТИВЫ(CEP USM, 2022) Golocialova, IrinaA great deal of research focuses on issues such as financial reporting theory, quality of information for decision-making, and modelling the information field of reporting. These issues are especially relevant in the context of business achieving its sustainable development and the transition to a socio-economic reporting model. In this regard, the aim of the work is to study modern transformations of the information field of business reporting and establish the impact of the concept of social responsibility on this process. This study is based on general scientific and special methods: system approach, comparison, induction, analysis and synthesis, modelling. As a result of the study: we describe the concept of social responsibility as an integrated part of the concept of sustainable development; disclose a three-stage algorithm of transformation of the information field of reporting in the context of social responsibility implementation; substantiate the need for the fourth concluding stage, contributing to the reflection of the effect of social responsibility implementation in business financial reporting. The study concludes that the transition to an eclectic approach to the formation of information in financial reporting, combining economic and social approaches, with elements of the legal approach. The study has scientific significance for improving accounting methodology and practical relevance for modelling financial reporting.