Facultatea de Ştiinţe Economice / Faculty of Economic Sciences

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Subject: search.filters.subject.cultural heritage

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    The impact of commercialization of cultural heritage
    (CEP USM, 2024-10-24) Vicol, Doina
    This paper aims to explore the commercialization of cultural heritage, focusing on its implications for cultural assets and traditions across Europe compared to other regions. The goal is to define the concept of commercialization and understand its impact on cultural heritage.
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    Opportunities for the valuation of tourist destinations in the Republic of Moldova by strengthening brand identity of the destination by regions
    (CEP USM, 2024-10-24) Luca, Tatiana
    This article aims to highlight the importance of strengthening the brand identity of tourist destinations in the Republic of Moldova by region. It explores how enhancing regional branding can capitalize on the country’s cultural, historical, and natural heritage, contributing to increased tourism attractiveness, diversification of the tourism offers, and sustainable development of the sector.
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    THE ROLE OF ART-MARKETING IN THE SUSTAINABLE DEVELOPMENT OF INTERNATIONAL CULTURAL HERITAGE TOURISM
    (Springer Nature, 2023) Bulat, Veronica; Hămuraru, Maria
    Research and protection of cultural heritage is a particularly relevant field for international tourism. The problem offers multiple topics for scientific investigation, which still expects researchers to be tempted to examine changes in culture as a whole, in various historical periods, and especially, for the Republic of Moldova’s case, in the Soviet period, as well as their effects on the entire contemporary society. The interdependence of sustainable marketing with other sciences, the heterogeneity of economic and social processes and phenomens that shape its area of research is the framework for this young economic science, to manifest itself as a multidisciplinary science, with an open character, which also ensures its universality. By appealing to the field of arts, marketing generates a chain of reactions for visualizing the strategies for promoting the national cultural heritage. The aims of the study are to present how art is known in our time, to emphasize not only its embodiment of beauty, which performs both educational and aesthetic functions, but also the process of integrating a brand into a work of art. This problem is important according to the management process in the field of public relations because it creates not just a trend in society, it also contributes to the sale of goods at a more favorable price for the customer.
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    TURISMUL CA MODALITATE EFICIENTĂ DE SALVGARDARE A PATRIMONIULUI CULTURAL
    (Academia de Ştiinţe a Moldovei, 2022-09-27) Miron, Viorel; Miron, Marina
    Through this article, the authors debate the issue of relations between cultural heritage objects and tourism. Like any phenomena of contemporary society, tourism, which capitalizes on the cultural heritage of a society, can have positive but also negative effects. Here it matters a lot to have effective tools for reducing the negative effect of cultural heritage tourism and increasing mechanisms with a positive effect. In their arguments, the authors refer to international practice, but also to the experience of the Republic of Moldova in this relationship between culture and tourism. Only establishing balance in this equation can give tourism a connotation of safeguarding cultural heritage.
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    THE IMPORTANCE OF CULTURAL HERITAGE AND FOLKLORE IN THE BASARABEAN TOURIST CIRCUIT
    (CEP USM, 2022-09-27) Antoci, Natalia; Perri, Antonella
    Cultural heritage refers to the set of physical elements and intangible attributes that represent a nation or society, acquired through social inheritance from ancestors. Such heritage includes tangible cultural elements embodied in buildings and monuments, objects and works of art. These elements are also represented in books and other literary creations, musical instruments, costumes, gastronomy, etc. Intangible elements such as folklore, traditions, language and knowledge of different kinds are also present. Cultural heritage is an asset that has value for the people; hence it is a heritage that is valued, preserved and passed on.