Facultatea de Ştiinţe Economice / Faculty of Economic Sciences

Permanent URI for this communityhttps://msuir.usm.md/handle/123456789/16

Browse

Subject: search.filters.subject.competition

Search Results

Now showing 1 - 7 of 7
  • Thumbnail Image
    Item
    The role of marketing research as a strategic tool in the context of intensified competition and rapid market changes
    (CEP USM, 2024-10-24) Dombrovschi, Ina
    In a highly competitive and rapidly evolving business landscape, companies must adopt strategic methodologies to secure long-term success. This article examines the crucial role of marketing research as a vital tool for gathering insights about the market, consumers, and competitors. The study aims to evaluate the significance of marketing research amidst increasing competition and market volatility, highlighting the key advantages it offers to businesses.
  • Thumbnail Image
    Item
    Innovation strategies for the national economies’ development
    (CEP USM, 2024-10-24) Nepytaliuk, Anton
    The paper aims to assess the interrelations between economic growth, competition, and innovation and to conceptualize the economic policy’s measures for stimulating innovative development.
  • Thumbnail Image
    Item
    THE EFFECTS OF ARTIFICIAL INTELLIGENCE OVER ECONOMIC COMPETITION EFECTELE INTELIGENȚEI ARTIFICIALE ASUPRA CONCURENȚEI ECONOMICE
    (INCE, 2021) Parcalab, Carolina
    Artificial intelligence has exceeded all expectations, even of the most sceptic ones. Today's world is unimaginable without "smart" tools, and the speed and comfort offered by solutions of artificial intelligence are experienced in all spheres of social activity. Nowadays economic growth becomes impossible without the implementation of innovative technologies, which are developed and adapted on daily basis to be correspondent with new requirements and behaviors of individuals. Businesses must invest in innovation to be competitive, and the low costs of new technologies and data storage, analysis and processing encourage them to do so. The advantageous results are immediately felt by entrepreneurs, who can make quick and market-friendly decisions on price changes, business planning, trade organization and logistics. Voices of skeptics exist however in academic medium as well as in legislative forums at national and international levels, warning of the potential dangers that the humanity may face due to the uncontrolled use and development of artificial intelligence. In addition to concerns about inadmissible interference with privacy, ethical and legal issues of artificial intelligence over economic competition are also discussed. Competition authorities in other countries have already identified intelligent algorithms that would facilitate collision between competitors, or abuse of dominant positions, as well as acts of unfair competition.
  • Thumbnail Image
    Item
    DEVELOPING AN EDUCATIONAL BRAND IN A WORLD OF GLOBALLY COMPETITIVE EDUCATIONAL MARKETS
    (CEP USM, 2022) Trifonova, Larisa; Roshka, Petru
    Education is a part of the services sector of the social sphere, which results in an educational product. The basis for the development of an educational service is considered to be scientific and pedagogical work, as a result of which an educational product is created. Consequently, educational services are not just about fulfilling the needs of the individual (student), but also about responding to the needs of society and, as a result, there is development, progress and innovation. Nowadays, both higher education systems and higher education institutions operate in a highly competitive global market for educational services. This fact leads to the necessity of developing recognisable educational brands. Therefore, it is advisable for them to act as a single brand. The brand will become known on the global market precisely because of the common standard and the coordinated actions of the HEI and the partner institutions.
  • Thumbnail Image
    Item
    INOVAŢIILE ÎN COMERŢUL MODERN
    (CEP USM, 2013) Gribincea, Alexandru; Gherghina, Virgil; Colțea, Traian; Roșcăneanu, Radu
    Pentru o afacere, inovarea este o pârghie pentru consolidarea poziţiei sale în raport cu concurenţii săi. Inovaţia contribuie la cucerirea noilor pieţe prin oferirea de produse sau servicii unice, pentru a îmbunătăţi performanţa şi a reduce costurile, a extinde sau a menţine clienţii sau a îmbunătăţi imaginea de brand. Printre afacerile cu personal angajat mai mic de zece, 41% se declară ca fiind aplicat inovarea în perioada anilor 2002-2004, acestea reprezentând un sfert din companiile inovatoare ale economiei franceze. Consideram ca cele mai comune inovaţii organizaţionale se referă la întreprinderile comerciale. Inovaţiile în marketing, în procesul de introducere pe piaţă sunt puse în aplicare de către aproximativ una din cinci întreprinderi. Inovaţiile ce ţin de livrare referitoare la conceptul de vânzare sunt rare în aceste companii studiate. Se presupune că se combină diferite tipuri de inovare. Considerăm că principalii factori care influenţează comportamentul de inovare sunt: mărimea companiei, apartenenţa la un grup sau reţea şi dimensiunea pieţei. Cu toate acestea, costul este considerat principalul obstacol. Cheltuielile de inovare sunt concentrate în comerţul cu ridicata, în special în echipamente profesionale.
  • Thumbnail Image
    Item
    ABUZUL DE POZIȚIE DOMINANTĂ ASUPRA ENTITĂȚII ECONOMICE: IMPACT FINANCIAR
    (CEP USM, 2017) Ganea, Victoria; Țîbuleac, Ana
    Abuzul de poziție dominantă este o nișă extrem de dificilă a concurenței și cuantificarea efectelor acesteia este complicată și necesită timp, deoarece același tip de comportament poate fi, în cazuri diferite, atât benefic, cât și dăunător, în dependență de circumstanțe. Dat fiind specificul acestui domeniu, fiecărui caz i se acordă o atenție specială, fiind analizate minuțios toate circumstanțele, actorii implicați, efectele externalizate la toate nvelurile economice și se aplică metode diverse de cuantificare. În articol este prezentată dezvoltarea modelului de stimulare a efectelor economico-financiare ale abuzului de poziție dominantă asupra entităților economice și asupra cadrului concurențial pe piața unde are loc abuzul. Sunt delimitate principalele tipuri de entități economice afectate și efectele economico-financiare pe care le pot avea acțiunile abuzive ale unei entități dominante.
  • Thumbnail Image
    Item
    PSEUDO - SCIENTIFIC ECONOMIC POLICIES OF MOLDOVA ASSOCIATION TO THE EU: ME THODOLOGY, PROBLEMS, SOLUTIONS
    (National Institute for Economic Research, 2016) Rusu, Gheorghe; Robu, Tudor; Bumbu, Mihai
    Economic policies and decisions on EU association start ing with the begginig of 90’s were pseudo - scientific, contradictory, incoherent because those policies have not based themselves on modern and current economic theories elaborated and promoted by the EU. Actuality . The topic is actual from the perspective of the factors’ analysis which were conducting to delay the association process of Moldova to the EU. At the same time, those were increasing instability, disequilibrium in the national economy and raise of social vulnerability and constraint levels which ultimately increased the gap between the national and EU economic development levels. During the period of 2000 - 2015, the socio - economic policy of the Republic of Moldova is described more as small and fragmented steps on conceiving economic and financial instruments for the integration into the EU which were reflected in the Neighbourhood Partnership and Association Agreement with the EU. These processes conducted for the state incapacity to define its own objectives and social - economic priorities for the association as well as legitimated a continuous stage of transition to the market economy. The scope of the present article is to propose a real change of the development and social - economic association policies for achieving final objective on integratio n to EU. The proposals would consist in emphasizing and implementation of the EU economic principles reflected in the neoclassic synthesis and neo - conservative theories ; t he elaboration and implementation of a new Strategy on economic supervision, coordina tion and anticipation of the economic disequilibrium ; a chieve economic stability for diminishing the negative effects of the global and regional crisis on national economy and adaptation of the development policies to the national socio - economic conditions . The methods used for the elaboration and achieving the expected results of the study were analysis and synthesis of the reliable data on economic processes’ trends as well as macroeconomic prognoses for designing a set of development scenarios. Results were reflected in elaboration of a system of actions which includes EU as a monitoring mechanism for preventing and anticipating the disequilibrium that may occur during the association process. Stimulation of consumption, of the research and technological progress and targeting foreign investments in the innovation development priorities are some of other actions that are recommended in the article.