Facultatea de Ştiinţe Economice / Faculty of Economic Sciences
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Item EXPLORAREA METAVERSE ÎN SCOPUL DEZVOLTĂRII ACTIVITĂȚII BĂNCILOR COMERCIALE(CEP USM, 2024-11-07) Luchian, IvanExamining metaverse, we refer to a virtual world in which users are represented by avatars and interact, as a rule, in 3D, being in social and economic connection. The objectives of the research consisted in determining the essence of the metaverse and the opportunities for the development of banking activities within it. Observation, analysis and synthesis were applied as research methods, with the views of experts in the metaverse sphere as the object of study. Banks have some important opportunities to invest and participate in the metaverse. The areas of banking in the metaverse space are the following: creating virtual banking subdivisions, banking with digital wallets, providing immersive customer services, working with digital assets, promoting financial education. The banking metaverse ecosystem contains several stakeholders, technologies and services, the functioning of which depends on the quality of the banking services provided.