Facultatea de Ştiinţe Economice / Faculty of Economic Sciences

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    ALTERNATIVE DE CREȘTERE A EFICACITĂȚII RECLAMEI VIZUALE
    (CEP USM, 2022-04-15) Cutcovschi, Valentin
    In today's society, advertising plays a very important role and we cannot deny that it persists in all areas of our lives. With the development of information technology and the emergence of social networks, advertising has migrated to these platforms, occupying an important segment in the diversification of methods of delivering advertising messages, but the classic methods of advertising such as outdoor advertising, TV, radio did not have suffered because of it. Although advertising has always been necessary, its importance in the Republic of Moldova has increased significantly with the transition to a market economy. Having many forms, such as political advertising, social advertising, commercial advertising, business advertising, etc., we will refer to advertising that contributes to the development of entrepreneurship, marketing of goods and raising the prestige of the manufacturer, as well as that used as kind of activity.
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    ROLUL PUBLICITĂŢII ÎN DEZVOLTAREA IMAGINII DE MARCĂ
    (CEP USM, 2022) Talpa, Doina
    The advertising industry manifests itself as a variable and present phenomenon in our lives, being first of all a communication policy between producer, intermediary and consumer determined by its reasons, interests, skills, relationships and specific objectives. The penetration and increase of the importance of advertising determines the involvement of the most advantageous factors for producers, intermediaries, consumers but also for the whole society. The evolution of the brand is a small step in response to customer feedback, design trends, the market and internal changes.
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    PROMOVAREA CETĂȚII BENDER PRIN RECLAMA ȘI PUBLICITATE
    (CEP USM, 2022) Grecu, Anastasia
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    SHORT AND LONG TERM EFFECTS OF SHOCK ADVERTISING
    (CEP USM, 2007) Gaugaș, Tatiana
    In ultimii ani, din ce în ce mai mulţi agenţi economici recurg la utilizarea tacticilor de şoc pentru reclama produselor sale. În acest articol autorul se referă la avantajele şi problemele ce pot apărea la utilizarea acestui tip de promovare. Reclama de şoc creează diverse efecte pe termen scurt, ca, de exemplu, diferenţiere faţă de concurenţi şi atragerea atenţiei consumatorilor prin exclusivitate şi unicitate, iar pe termen lung poate ajuta la crearea şi creşterea notorietăţii mărcii. Printre principalele neajunsuri ale reclamei de şoc se numără încălcarea sau violarea normelor de etică în promovare şi efectul slab pe care îl are asupra incitării şi convingerii consumatorului de a face cumpărătura.