ALTERNATIVE DE CREȘTERE A EFICACITĂȚII RECLAMEI VIZUALE

Abstract

In today's society, advertising plays a very important role and we cannot deny that it persists in all areas of our lives. With the development of information technology and the emergence of social networks, advertising has migrated to these platforms, occupying an important segment in the diversification of methods of delivering advertising messages, but the classic methods of advertising such as outdoor advertising, TV, radio did not have suffered because of it. Although advertising has always been necessary, its importance in the Republic of Moldova has increased significantly with the transition to a market economy. Having many forms, such as political advertising, social advertising, commercial advertising, business advertising, etc., we will refer to advertising that contributes to the development of entrepreneurship, marketing of goods and raising the prestige of the manufacturer, as well as that used as kind of activity.