Facultatea de Ştiinţe Economice / Faculty of Economic Sciences

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    Correlation of the concepts innovative marketing and marketing of innovations in the context of promotion of goods and services
    (CEP USM, 2024) Blagorazumnaya, Olga; Trifonova, Larisa
    This article analyzes the relationship between the concepts of innovative marketing and marketing of innovations with an emphasis on their impact on the effective promotion of goods and services. It was found that innovation marketing and marketing of innovations are closely interrelated. Their relationship can be depicted as a form of mixed approach. Innovation marketing serves as a fundamental strategic approach that lays the foundation for the development and implementation of marketing strategies that are not limited to the area of innovation. On the other hand, marketing of innovations acts as a more practical component aimed at promoting innovations and innovative products on the market. This article presents a comparative analysis of these concepts, revealing their parallels, differences and synergistic aspects within the framework of promoting goods and services. The study highlights new approaches and strategies that promote the effective use of innovation marketing and marketing of innovations for advertising purposes.
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    SERVICIUL VAMAL: INTRODUCEREA ȘI SCOATEREA MĂRFURILOR DE CĂTRE PERSOANELE FIZICE A REPUBLICII MOLDOVA
    (CEP USM, 2020) Guja, Anatolie
    The resident natural person represents a citizen of the Republic of Moldova, a foreign citizen or stateless person who has a permanent place of residence in the Republic of Moldova, which is confirmed by the respective documents. Individuals have the right to enter and remove from the territory of the Republic of Moldova goods in accordance with law no. 1569 of 20-12-2002 on the manner of introduction and removal of goods from the territory of the Republic of Moldova by individuals, the Customs Code and other normative acts regulating the crossing of goods across the customs border.Individuals ha ve the right to enter, ship and withdraw in / from the Republic of Moldova foreign exchange values without paying import and export duties.