Facultatea de Ştiinţe Economice / Faculty of Economic Sciences
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Item Exploring the role of railway marketing strategies on the sustainable development of regional tourism infrastructure(CEP USM, 2024-10-24) Burlui, Alexandru-VasileThis article investigates the impact of railway marketing strategies on the sustainable development of regional tourism infrastructure, emphasizing the importance of environmentally friendly transportation in enhancing regional tourism.Item Sustainable marketing strategies as a key business tool(CEP USM, 2024-10-24) Golovataia, Ludmila; Yaici, Farida NemiriThe purpose of this article is to explore how sustainable marketing strategies can serve as a critical tool for businesses to address global challenges and contribute to the achievement of long-term sustainability goals. It highlights the growing recognition among companies that investing in social and environmental improvements enhances both reputation and profitability.