Facultatea de Ştiinţe Economice / Faculty of Economic Sciences

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    Exploring the role of railway marketing strategies on the sustainable development of regional tourism infrastructure
    (CEP USM, 2024-10-24) Burlui, Alexandru-Vasile
    This article investigates the impact of railway marketing strategies on the sustainable development of regional tourism infrastructure, emphasizing the importance of environmentally friendly transportation in enhancing regional tourism.
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    Sustainable marketing strategies as a key business tool
    (CEP USM, 2024-10-24) Golovataia, Ludmila; Yaici, Farida Nemiri
    The purpose of this article is to explore how sustainable marketing strategies can serve as a critical tool for businesses to address global challenges and contribute to the achievement of long-term sustainability goals. It highlights the growing recognition among companies that investing in social and environmental improvements enhances both reputation and profitability.