Facultatea de Ştiinţe Economice / Faculty of Economic Sciences

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Start date: 2020Subject: search.filters.subject.competitive advantage

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    Sustainable competitive advantage centered on dedication and people power
    (CEP USM, 2024-10-24) Raevskaia, Irina
    Human capital has an essential role in measuring the performance of organizations. The creation of a sustainable competitive advantage based on human resources contributes to: talent and skills, organizational culture, effective collaboration, motivation and involvement and inspired Leadership.
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    Sustainability through green logistics: opportunities and risks
    (CEP USM, 2024-10-24) Carp, Elena; Bulgari, Andreea
    This article aims to analyze the role of green logistics as a vital component of sustainable development, highlighting its potential to create economic, social, and environmental benefits. It focuses on the integration of sustainable practices in logistics and their impact on business success and resource optimization.
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    Relationship marketing as a modern marketing concept in the Republic of Moldova
    (CEP USM, 2024-10-24) Dilan, Nelly
    The article aims to analyze the application of relationship marketing as a modern marketing concept in the Republic of Moldova, highlighting its significance in fostering customer loyalty and competitive advantage for Moldovan companies.
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    The role of marketing research as a strategic tool in the context of intensified competition and rapid market changes
    (CEP USM, 2024-10-24) Dombrovschi, Ina
    In a highly competitive and rapidly evolving business landscape, companies must adopt strategic methodologies to secure long-term success. This article examines the crucial role of marketing research as a vital tool for gathering insights about the market, consumers, and competitors. The study aims to evaluate the significance of marketing research amidst increasing competition and market volatility, highlighting the key advantages it offers to businesses.
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    ANALIZA MEDIULUI CONCURENȚIAL ÎN DOMENIUL HORECA
    (CEP USM, 2022-09-27) Popa, Dmitri
    The period of the COVID-19 pandemic has been a chapter in which old patterns were broken and the ability to manage crises and react quickly to change was needed more than ever. The HORECA sector has always faced two key challenges: staff recruitment and training as well as high costs. On top of these, competition is becoming increasingly fierce in the sector due to the latest changes. In this respect, the importance of the problem proposed for research in this article lies in the continuous change of the HORECA sector, which is constantly adapting to the needs of consumers.