Facultatea de Ştiinţe Economice / Faculty of Economic Sciences
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Item INVAŢĂMÎNTUL SUPERIOR – PROMOTOR AL ACHIZIŢIILOR DURABILE(CEP USM, 2022-05-20) Gavrilaș, NataliaThis paper analyzes the importance of higher education in reaching the goal of sustainable procurement, one of indicators of sustainable development. Through education, consumers can understand the real impact of their purchases on environment, society and economy, their contribution to development a sustainable future, to saving public money and resources. Universities have a crucial role in sharing good practices, preparing specialists in sustainable procurement, responsible for proper implementation of sustainable procurement policies.Item DEZVOLTAREA UNIVERSITĂȚII SUSTENABILE PRIN IMPLEMENTAREA POLITICILOR DE REDUCERE A IMPACTULUI NEFAST ASUPRA MEDIULUI ÎNCONJURĂTOR(CEP USM, 2022-05-20) Hămuraru, Maria; Balmuș-Andone, MihaelaThis article describes the role of university in educating the younger generation and developing their skills to participate in achieving the goals of sustainable economic development, but also by demonstrating student behavior as consumers in the context of environmental changes in society. The purpose of the research is to develop the action plan for the sustainable commitment of the Moldova State University, based on the experience of other universities in the world.Item OPORTUNITATEA VALORIFICĂRII AFACERILOR DE FRANCIZING IN INDUSTRIA OSPITALITĂȚII REPUBLICII MOLDOVA(CEP USM, 2022-09-27) Tabarcea, Ala; Ţurcanu, OleseaThe benefits of operating a franchise system in the Republic of Moldova include cheap labour and low advertising costs. At the same time, there is a low level of purchasing power, as well as low quality of services on the market, since a large part of the goods and services offered by companies representing foreign firms and aimed at middle- and high-income customers, depend to a large extent on the economic situation of the country and the increase in purchasing power of the population.Item EVENT TOURISM AND ITS IMPACT ON RURAL TOURISM DEVELOPMENT IN THE REPUBLIC OF MOLDOVA(CEP USM, 2022-09-27) Ceaikovskii, Alexandr; Conovciuc, Vitalina; Chirilenco, DinalidinaThe 21st century is a time of high technology, hectic urban living, skyscrapers covering the skyline, perpetual motion and noise. All of this tires one out, and there is a growing need for a quiet and peaceful place, without the usual hustle and bustle, where one can feel relaxed. Rural tourism is a great way to meet these needs. Today, rural tourism is a fast-growing branch of tourism on account of the fad for environmentalism, care for nature and digital detox.Item DEFINING ASPECTS OF AROMAMARKETING AND ITS EFFECT ON CUSTOMER EMOTIONS IN THE HOSPITALITY INDUSTRY(CEP USM, 2022-09-27) Buzdugan, Adriana; Favia, FrancescoDespite the current global economic challenges, businesses are moving forward with innovative solutions to meet the needs and desires of consumers whose consumption patterns are constantly undergoing significant change. In this era, consumer demands are increasingly differentiated, personalized and diverse, resulting in new and innovative products and services. The value of a product or service is not easily determined or assessed during the customer's purchase process. However, the intrinsic value of a product or service can be influenced before the purchase process and continues to be shaped at each stage. Furthermore, according to the consumer structure, selling a product focuses not only on the value of the product itself, but more importantly on the consumer's emotions and perception of value. Along with the focus on the quality of the product or service during the consumption process, the emotional and psychological satisfaction of consumers must also be emphasized.Item THE IMPORTANCE OF CULTURAL HERITAGE AND FOLKLORE IN THE BASARABEAN TOURIST CIRCUIT(CEP USM, 2022-09-27) Antoci, Natalia; Perri, AntonellaCultural heritage refers to the set of physical elements and intangible attributes that represent a nation or society, acquired through social inheritance from ancestors. Such heritage includes tangible cultural elements embodied in buildings and monuments, objects and works of art. These elements are also represented in books and other literary creations, musical instruments, costumes, gastronomy, etc. Intangible elements such as folklore, traditions, language and knowledge of different kinds are also present. Cultural heritage is an asset that has value for the people; hence it is a heritage that is valued, preserved and passed on.Item THE PRINCIPLES OF ECOTOURISM DEVELOPMENT(CEP USM, 2022-09-27) Carp, Elena; Tullio, RomitaEcotourism is an environmentally friendly form of tourism, based on appreciation of the environment and in which a conscious effort is made to reinvest an appropriate share of revenue in the conservation of the resources on which it is founded. At the same time, it is a form of sustainable tourism that benefits the local population and, in particular, the rural population. Currently, ecotourism is a modern form of tourism in the Republic of Moldova, attracting all visitors with its respect and care for nature and local traditions. A critical ecological situation has emerged in the Republic of Moldova at the moment, largely due to changes in natural complexes and excessive anthropic activity, which requires an effective solution for environmental conservation and sustainable development. The priorities and challenges of ecotourism are addressed from the perspective of identifying new common routes with neighboring countries.Item THE IMPACT OF TOURISM ON THE ENVIRONMENT AND DEVELOPMENT PROSPECTS OF ECOTOURISM(CEP USM, 2022-09-27) Tabarcea, Ala; Iaquinta, PietroTourism is one of the most important economic activities and a promoter of sustainable development. The increase in the complexity and volume of the tourism offer has led to the development of a real tourism industry, for which reason tourism should be treated as a separate branch of the economy. Tourism plays a key role in the economic and social life by acting as a dynamic force in the global economic system, as a means of diversifying the economic structure and alleviating inter-regional imbalances, and as an active and attractive means of education, raising the level of knowledge, culture and civilisation of the population.Item CONCEPTUAL ASPECTS REGARDING THE DEVELOPMENT OF CULTURAL TOURISM(CEP USM, 2022-09-27) Hămuraru, MariaTourism is an economic and social phenomenon of modern civilisation, strongly rooted in the life of society and, as such, in an inter-conditional relationship with it. Therefore, the trends recorded in the development of the world economy, positive, as expressed by the increase in production and, on this basis, general prosperity, the intensification of international trade, the expansion of cooperation between countries, and industrialisation. Negative factors, such as crises or periods of economic recession, the spread of poverty and unemployment, inflation and environmental degradation, have had a quantitative and structural impact on tourism, stimulating travel and diversifying its spatial orientation.Item DEVELOPMENT TRENDS OF THE RURAL TOURISM INDUSTRY IN THE REPUBLIC OF MOLDOVA(CEP USM, 2022-09-27) Chistol, Andrei; Bulat, VeronicaThe national tourism development policy is geared towards promoting the country's image, aimed at generating domestic, regional and international tourism demand. The Republic of Moldova, as a tourist destination, is little known abroad, compared to the destinations of neighboring countries, yet the central and non-governmental authorities are constantly engaged in developing and strengthening the regulatory and promotional framework of standardized information packages, which would make the image of our country more attractive. Following the social, political and regional conjuncture, the development of rural tourism is a niche that can be efficiently developed in the context of the development of the tourism industry in the Republic of Moldova.