Increasingly, consumers are behaving more responsibly and choosing
organic products. What is the trend in recent years and what factors have led to this
change in consumer behavior. Products that do not create harm to our environment
are known as green products or eco-friendly products. This study covers trends
in the buying behavior of consumers of organic products. The main purpose is to study
the factors that influence the consumption pattern of organic products among
consumers. Manufacturers have begun to adapt to these new consumers made up rather
of those who want to take care of their health and that of their families. This new type of
customer deserves all the attention due to the complexity of the way in which the
purchasing decisions are made.
