TENDINȚELE DE COMPORTAMENT A CONSUMATORILOR ÎN CUMPĂRAREA DE PRODUSE ECOLOGICE

Abstract

Increasingly, consumers are behaving more responsibly and choosing organic products. What is the trend in recent years and what factors have led to this change in consumer behavior. Products that do not create harm to our environment are known as green products or eco-friendly products. This study covers trends in the buying behavior of consumers of organic products. The main purpose is to study the factors that influence the consumption pattern of organic products among consumers. Manufacturers have begun to adapt to these new consumers made up rather of those who want to take care of their health and that of their families. This new type of customer deserves all the attention due to the complexity of the way in which the purchasing decisions are made.