Facultatea de Ştiinţe Economice / Faculty of Economic Sciences

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Start date: 2019End date: 2019

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Now showing 1 - 10 of 59
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    ANALIZA PROCESULUI DE ACHIZIŢIE A BUNULUI INDUSTRIAL
    (CEP USM, 2019) Ranga, Victoria
    This article is related to the in-depth analysis of the process of acquiring industrial goods within the S.A. „Franzeluța”, as well as the applied procurement strategies and analysis, describing the purchasing strategies applied in the. enterprise. The analysis process identifies the peculiarities and directions for improving the procurement process within the enterprise S.A. „Franzeluța”, which determined the elaboration of strategies and ways to improve the acquisition process in order to increase the entrepreneurial profitability and the notoriety, the attractiveness for both domestic and international consumers.
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    INFLUENȚA RECLAMEI ASUPRA COMPORTAMENTULUI CONSUMATORULUI
    (CEP USM, 2019) Petrușca, Otilia
    Starting from the belief in existing studies that advertising affects consumer behavior and purchasing decisions, we can highlight that this study aimed to establish the influence of advertising on consumer buying behavior by focusing on "Imobilus Grup" S.R.L company. Specifically, the study aimed to establish strategic alternatives and directions for improving the advertising activity in real estate companies, in Republic of Moldova.
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    CONCEPTUL MIXULUI DE MARKETING ȘI REFLECTAREA ACESTUIA ÎN ACTIVITĂȚILE ENTITĂȚII ECONOMICE
    (CEP USM, 2019) Nour, Ludmila
    This article presents the analysis of the fundamental concepts of the marketing mix, demonstrating its importance by reflecting it in the activities of the economic entity "Daw Benţa Mol" SRL. There are specified several marketing mix models, suggesting some strategies for each element of the mix. With increasing influence of the online environment on the current consumer behavior, there are proposed some recommendations on improving the digital marketing mix, based on the example of the company "Daw Benţa Mol" SRL.
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    IMAGINEA – FACTOR IMPORTANT DE POZIȚIONARE A PRODUSELOR PE PIAȚĂ
    (CEP USM, 2019) Costovici, Victoria
    This research consists of the study of the theoretical basis of the corporate image and its structure and its influence on the economic entity. It has been done a synthesis of the influence of the marketing mix on the marketing activity of the „Kesif” SRL economic entity. The research results can be used by the economic entity „Kesif” SRL to improve the restaurant’s image and to create market positioning strategies.
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    PARTENERIATUL PUBLIC PRIVAT ȘI DEZVOLTAREA CENTRELOR DE INFORMARE PENTRU TURIȘTI
    (CEP USM, 2019) Scobici, Alina
    The purpose of this thesis is to demonstrate the importance of private public partnerships in the development of the tourist field in Moldova, through the National Inbound Tourism Association and ways to promote the country as a tourist destination through partnerships. The objectives of the research are the notions of public-private partnership and identification of existing models in the world. In addition, their reporting on the current situation in the tourism sector in the Republic of Moldova and the analysis of the development of incoming tourism and the receptor from the perspective of the public private partnerships between the National Inbound Tourism Association in Moldova with the public institutions like: Chisinau City Hall, the Investment Agency, the Ministry of Economy and Infrastructure to achieve common goals. Identification of effective communication tools between ANTRIM, members and industry representatives for the joint realization of the promotion and development of incoming tourism.
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    ÎMBUNĂTĂȚIREA SISTEMULUI DE MANAGEMENT AL PERSONALULUI ÎN CADRUL ENTITĂȚII TURISTICE
    (CEP USM, 2019) Cioban, Olga
    This article describes the process of human resource management through analysis of the human resource management system in "Casa Daca Boutique Hotel" and presents the ways to improve the human resource management system within it.