Facultatea de Ştiinţe Economice / Faculty of Economic Sciences

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    Tendinţele consumului durabil
    (CEP USM, 2023-07-07) Nepotu, Lucia
    The field of sustainable consumption research has started to diversify with different approaches. It has changed from the involvement of only a few stakeholders to the cooperation of many different stakeholders in formulating policies to implement sustainable consumption patterns. Sustainable consumption trends are more pronounced today as people pay particular attention to everything from what they buy in stores to what transport they use to travel or commute to work, all of which contribute to the impact they have on the surrounding environment. Finally, consumers value a healthy and sustainable lifestyle and their purchases take this into account. By 2030, the market for sustainability-related products and services is expected to grow through the interaction and coordination of policy support, business initiatives and everyday consumer awareness.
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    TENDINȚELE DE COMPORTAMENT A CONSUMATORILOR ÎN CUMPĂRAREA DE PRODUSE ECOLOGICE
    (CEP USM, 2022-05-20) Nepotu, Lucia
    Increasingly, consumers are behaving more responsibly and choosing organic products. What is the trend in recent years and what factors have led to this change in consumer behavior. Products that do not create harm to our environment are known as green products or eco-friendly products. This study covers trends in the buying behavior of consumers of organic products. The main purpose is to study the factors that influence the consumption pattern of organic products among consumers. Manufacturers have begun to adapt to these new consumers made up rather of those who want to take care of their health and that of their families. This new type of customer deserves all the attention due to the complexity of the way in which the purchasing decisions are made.