Facultatea de Ştiinţe Economice / Faculty of Economic Sciences

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Author: search.filters.author.Nepotu, LuciaHas files: Yes

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    Tendinţele consumului durabil
    (CEP USM, 2023-07-07) Nepotu, Lucia
    The field of sustainable consumption research has started to diversify with different approaches. It has changed from the involvement of only a few stakeholders to the cooperation of many different stakeholders in formulating policies to implement sustainable consumption patterns. Sustainable consumption trends are more pronounced today as people pay particular attention to everything from what they buy in stores to what transport they use to travel or commute to work, all of which contribute to the impact they have on the surrounding environment. Finally, consumers value a healthy and sustainable lifestyle and their purchases take this into account. By 2030, the market for sustainability-related products and services is expected to grow through the interaction and coordination of policy support, business initiatives and everyday consumer awareness.
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    Evaluation of the contribution of the socially responsible consumer to increase in economic welfare
    (CEP USM, 2024-10-24) Nepotu, Lucia
    Purpose of the article: to analyze and demonstrate how socially responsible consumer behaviors contribute to the improvement of economic well-being at the individual and national level.
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    Strategii de promovare a valorilor orientate spre un consum social responsabil
    (CEP USM, 2024-09-20) Nepotu, Lucia
    In the current global context, promoting socially responsible consumption becomes a priority for companies, consumers and society. This paper presents the results obtained from two researches: regarding the awareness, preferences and sustainable consumption practices of young adults, data were collected and analyzed to assess the level of awareness and adoption of sustainable consumption practices; and on assessing the attitude and value awareness of consumers of domestic clothing, textiles and knitwear, to understand in depth consumer attitudes, preferences and values in relation to the purchase and use of locally made clothing, textiles and knitwear products. The study examines ways in which brands can encourage sustainable and ethical choices through marketing campaigns, awareness messages and social responsibility initiatives. The impact of these strategies on consumer perception and purchasing behavior is analyzed, emphasizing the importance of collaboration between business, non-governmental organizations and the general public to promote conscious and responsible consumption. The results show that effective strategies are those that communicate authentically and transparently, connecting ethical values with personal and social benefits, thus reinforcing long-term responsible consumption behavior.
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    IMPACTUL CONSUMULUI SOCIAL RESPONSABIL ASUPRA BUNĂSTĂRII ECONOMICE
    (CEP USM, 2024-11-07) Nepotu, Lucia
    This paper focuses on an exploration and synthesis of conceptual approaches to economic well-being. Responsible consumption practices were identified and analyzed, and the factors influencing them were determined. Likewise, the connection between these two was determined. The objectives focus on evaluating consumers’ awareness and behavior towards socially responsible consumption, and determining the reasons that influence them to favor socially responsible products and services. Likewise, what are the trends of socially responsible consumption and whether it contributes to increasing the well-being and quality of life of consumers. To examine the impact of socially responsible consumption on economic well-being, the combination of qualitative and quantitative research methods provided a comprehensive and indepth perspective. In the same way, the analysis of the literature and the experiences of other states were the basis for the formulation of suitable conclusions for and the use of effective practices that will lead to an increase in the economic well-being of consumers.
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    TENDINȚELE DE COMPORTAMENT A CONSUMATORILOR ÎN CUMPĂRAREA DE PRODUSE ECOLOGICE
    (CEP USM, 2022-05-20) Nepotu, Lucia
    Increasingly, consumers are behaving more responsibly and choosing organic products. What is the trend in recent years and what factors have led to this change in consumer behavior. Products that do not create harm to our environment are known as green products or eco-friendly products. This study covers trends in the buying behavior of consumers of organic products. The main purpose is to study the factors that influence the consumption pattern of organic products among consumers. Manufacturers have begun to adapt to these new consumers made up rather of those who want to take care of their health and that of their families. This new type of customer deserves all the attention due to the complexity of the way in which the purchasing decisions are made.
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    MOTIVAȚIILE, NEVOILE ȘI ATITUDINEA CONSUMATORILOR TURIȘTI ÎN TURISMUL DE AVENTURĂ
    (CEP USM, 2022-09-27) Luca, Tatiana; Nepotu, Lucia
    For billions of tourists around the world - those who want to travel in search of unique experiences - adventure travel has become a cornerstone of the tourist experience. Indeed, as we move towards a more globalized world, consumers are increasingly looking for authentic experiences, and adventure tourism is undoubtedly one of the segments in high demand. For travelers, adventure tourism means an experiential holiday; adding value as they learn and interact with local people and connect with their core values. For companies and travel destinations, adventure tourism attracts off-peak visitors, highlights a destination's natural and cultural values, thereby promoting conservation, helping to differentiate destinations from competitors and creating resilient and engaged travelers. These are just some of the reasons why it is essential that businesses understand and work with adventure tourism professionals.
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    PROMOVAREA DESTINAȚIILOR TURISTICE PRIN BLOGURILE DE CĂLĂTORII – ELEMENT ESENȚIAL ÎN COMUNICAREA DE MARKETING
    (CEP USM, 2022-09-27) Buzdugan, Adriana; Nepotu, Lucia; Diaconu, Svetlana
    Travel blogs are promotional tools in the marketing mix, part of the public relations component, frequently used to promote a destination or tourist attraction. Depending on the theme of the blog and its user-friendliness, it becomes an information base for the potential consumer of tourism services, as from the articles posted, the potential tourist is informed about the safety of the destination, directions on how to get there, prices, accommodation and food services, as well as pleasant or less pleasant experiences that have been experienced by the author of the blog. The potential consumer of tourist services thoroughly studies their own wishes in relation to planning their next trip. For these reasons, he/she may not only consider a single travel blog, but several that cover the same destination, analyzing the information provided and deciding whether to go ahead with the trip or change the route.
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    PROMOTING OF SUSTAINABLE CONSUMPTION WITHIN THE EUROPEAN REGULATORY FRAMEWORK
    (CEP USM, 2022) Nepotu, Lucia; Ianquinta, Pietro
    Global consumption and production, a phenomenon reflected in the European economic space caused by the massive concentration of population, is based on the use of the natural environment and resources in a way that continues to have a destructive impact on the planet. These have led to the intensification of activities to reduce this consumption and to move towards a sustainable one. The mass and excess consumption of the last period has led to the emergence and intensification of the European regulatory framework that makes it possible to actively promote a sustainable consumption by final consumers as well as organizational ones. The European normative framework, adopted by the European Parliament, includes a set of laws, provisions and normative acts that regulate the activity of sustainable consumption, in order to support, encourage and promote it. In this article, the promotion of sustainable consumption through the application of the European normative framework is researched, as well as the analysis of the degree of alignment of the national legislative infrastructure in the context of the harmonization of European normative-legislative aspects.
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    PROVOCĂRILE COMUNICĂRII DE MARKETING MULTICULTURAL ÎN ATRAGEREA CONSUMATORILOR POTENȚIALI
    (CEP USM, 2022) Buzdugan, Adriana; Nepotu, Lucia; Diaconu, Svetlana
    Multiculturalism is a policy aimed at preserving and developing cultural differences within a single country and around the world, and the theory or ideology that justifies such a policy. Multiculturalism is one of the aspects of tolerance, which consists in the requirement of the parallel existence of cultures for the purpose of their mutual penetration, enrichment and development in the universal mainstream of mass culture. Multicultural marketing can be understood as a communication process aimed at different cultures and subcultures with a plurality of segments of a single consumer market. Argument of this statement is the fact that culture no longer professes the traditional values of a certain historical level of development of society, the forces and creative abilities of a person, expressed in the types and forms of organization of people's life and activities, as well as in material and spiritual values created by them, but only involves any society with its own set of beliefs, values, internal and external relations, goals and norms of behavior (which can determine traditional as well as non-traditional norms from a moral and ethical point of view, categories religious and moral). Dynamically, this phenomenon of multiculturalism and multicultural marketing affected marketing communication strategies being focused towards postmodernist values, by reorienting advertising from goods and services to consumer needs. This paper analyzes the key elements of cross-cultural issues in international marketing communication and provides a framework for creating a global vision of targeting potential consumers.