Facultatea de Ştiinţe Economice / Faculty of Economic Sciences

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MARKETINGUL SOCIAL ŞI DEZVOLTAREA STRATEGIILOR SUSTENABILE ÎN CADRUL COMPANIEI
(Editura USM, 2024) Meriacre, Nina
Nowadays the economy is different from the one humanity had 200 years ago. The concept of produce - consume - throw away the waste - produce again is outdated and unacceptable. Global warming is forcing humanity to change its ways for its own safety, which brings us to circular economy, green economy, zero waste and other similar concepts. Today consumers are ready to pay 60% more for a product just because it’s sustainable. All of that made big corporations rethink their ways and implement new sustainable strategies and social marketing.
THE ECOLOGICAL AND SOCIAL VALUE OF GREEN LOGISTICS
(CEP USM, 2022) Carp, Elena; Meriacre, Nina; Ovidio, Francesco
Green Logistics is a relatively new concept, a part of Green Economy, which considers not just economical aspects but also environmental problems. Unlike classic logistics, that looks only for optimal costs, green logistics is making sure that final decisions won’t have a nega tive effect on the environment or society. It’s making sure that people working in extractions are not exploited, routes are well designed and the environment is not affected. Thanks to Green Logistics concept there were created biofuels, electric trains a nd were discovered so many ways of benefiting from environment without damaging it.