(CEP USM, 2024) Corețchi, Boris; Ceaikovskii, Alexandr
Over the past few years, there has been an intense growth in internet commerce and the introduction
of information technology into all areas of human activity. More and more companies
are trying to bring their business online. To accomplish these tasks, traditional marketing, phone
calls and face-to-face meetings are no longer enough. Every company is required to develop tools
that can be implemented into the online environment. The push that has forced companies into the
internet format has spawned in itself a new trend in marketing – e-marketing.
