Contemporary trends in the development of marketing promotion technologies [Articol]

Abstract

Over the past few years, there has been an intense growth in internet commerce and the introduction of information technology into all areas of human activity. More and more companies are trying to bring their business online. To accomplish these tasks, traditional marketing, phone calls and face-to-face meetings are no longer enough. Every company is required to develop tools that can be implemented into the online environment. The push that has forced companies into the internet format has spawned in itself a new trend in marketing – e-marketing.