Facultatea de Ştiinţe Economice / Faculty of Economic Sciences
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Item Artificial intelligence: threats or opportunities for tourism?(CEP USM, 2024-10-24) Coşeleva, Natalia; Ceaikovskii, AlexandrPurpose of the article: is to determine and discuss advantages and disadvantages to using artificial intelligence (AI) services in tourism and hospitality. Robotics and artificial intelligence (AI) are growing and advancing in tourism and hospitality industry that are considered one of the first industries to adopt them. Most travel agencies, tourist companies, airlines, hotels, restaurants, museums, car rental and resorts expected to perform their business accurately and efficiently and to bring great benefits providing high quality customer services on the base of AI technologies. The most important discussed question is: Does AI bring threats or opportunities for tourism and hospitality industry?Item CONTEMPORARY TRENDS IN THE DEVELOPMENT OF MARKETING PROMOTION TECHNOLOGIES(CEP USM, 2024) Corețchi, Boris; Ceaikovskii, AlexandrOver the past few years, there has been an intense growth in internet commerce and the introduction of information technology into all areas of human activity. More and more companies are trying to bring their business online. To accomplish these tasks, traditional marketing, phone calls and face-to-face meetings are no longer enough. Every company is required to develop tools that can be implemented into the online environment. The push that has forced companies into the internet format has spawned in itself a new trend in marketing – e-marketing.