Facultatea de Ştiinţe Economice / Faculty of Economic Sciences
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Item Tendinţe de consum şi stil de viaţă durabil a tinerilor din Republica Moldova(CEP USM, 2023-07-24) Buzdugan, AdrianaThis study investigates the level of knowledge and implementation of sustainable consumption behaviours among young adults. Conducting a nationwide online survey targeting persons between the ages of 18 and 30, this research assesses their understanding and implementation of these behaviours, offering valuable insights and advice for adopting a sustainable lifestyle.Item Bunăstarea economică și percepțiile cetățenilor asupra prosperității: o analiză comparativă în contextul integrării Republicii Moldova în UE(CEP USM, 2024) Hămuraru, Maria; Buzdugan, AdrianaStudiul examinează percepțiile cetățenilor Republicii Moldova referitoare la bunăstarea economică și influența integrării în Uniunea Europeană (UE) asupra acestor percepții. Integrarea europeană este percepută ca un element esențial în ameliorarea calității vieții și în sporirea bunăstării populației via modernizarea instituțiilor, facilitarea accesului la piețele europene și conformarea cu standardele economice și sociale ale UE. Cercetarea integrează metode cantitative și calitative, aplicând un chestionar unui eșantion de 609 respondenți, și examinează diverse dimensiuni ale bunăstării, inclusiv siguranța personală, echilibrul muncă-viață, satisfacția profesională și calitatea mediului. ezultatele subliniază o bunăstare moderată spre ridicată, determinată de reziliența emoțională, precum și de provocările economice și sociale.Studiul evidențiază semnificația integrării europene în întărirea bunăstării economice și sociale a Moldovei și sugerează recomandări pentru politici publice axate pe bunăstarea durabilă.Item The impact of economic factors on population well-being(CEP USM, 2024-10-24) Hămuraru, Maria; Buzdugan, AdrianaThe article aims to analyze the impact of economic factors, specifically income and wealth, on the perception of well-being among citizens of the Republic of Moldova. It highlights the role of financial security and income stability in shaping individuals’ quality of life and satisfaction.Item MAINTAINING A HEALTHY LIFESTYLE FOR WELL-BEING OF POPULATION(CEP USM, 2024-11-07) Buzdugan, AdrianaThis paper examines the general well-being from health promotion methods in the Republic of Moldova against global health trends as well as challenges of non-communicable diseases and COVID-19 pandemic. Some 253 respondents were surveyed using quantitative survey method and information about their demographics, lifestyles or where they got their health information from was collected and also well-being assessment about themselves. Our findings indicate links existing among behavioural factors such as lifestyle practices related behaviours that include but not limited to eating or smoking, levels of physical activity at work/home; sleeping patterns; long-standing illnesses like diabetes mellitus etc. (these numbers could be broken down this way). Finally, the connections between non-communicable diseases have been established through a variety of health practices by people including need to increase physical activity and provide support for mind health. in conclusion recommendations are made regarding how public health strategies can be improved targeting physical, emotional as well as spiritual aspects of well-being. With increasing emphasis being placed on such community- based approaches this work also underscores the role played by online platforms disseminating messages encouraging healthy living. The paper is developed in the context of the realization ‘Strengthening socio-economic and legal mechanisms to ensure the well-being and security of the citizens’ (CONSEJ 01.05.02).Item IMPACTUL GLOBALIZĂRII PRIN MULTICULTURALITATEA INDUSTRIEI TURISMULUI ȘI OSPITALITĂȚII(CEP USM, 2023) Buzdugan, Adriana; Diaconu, SvetlanaGlobalization, as a worldwide phenomenon, has affected practically all areas of social life, especially in the post-war period. The purpose of this study is to identify the phenomenon of globalization and multiculturalism, their effects and influencing factors on the tourism and hospitality industry.Item BUNE PRACTICI ALE DESTINAȚIILOR TURISTICE DURABILE AXATE PE CRITERIILE CONSILIULUI GLOBAL PENTRU TURISM DURABIL (GSTC)(CEP USM, 2022-05-20) Buzdugan, AdrianaThrough this study, the author aimed to carry out an analysis on the application of the criteria of the Global Council for Sustainable Tourism to identify the perspective of assigning the status of sustainable destination to tourist destinations. Applying the methods of synthesis, comparison, deduction, the author analyzed the concept of tourist destination, sustainable tourist destination and presented the destinations that already have the status of sustainable destinations, reaching the conclusion that there is unanimity of opinion regarding the concept of destination and sustainable destination. At the same time, the author presented a series of principles that would be useful for managers of tourist destinations who would initiate the procedure to obtain the status of a sustainable tourist destination.Item PROMOVAREA DESTINAȚIILOR TURISTICE PRIN BLOGURILE DE CĂLĂTORII – ELEMENT ESENȚIAL ÎN COMUNICAREA DE MARKETING(CEP USM, 2022-09-27) Buzdugan, Adriana; Nepotu, Lucia; Diaconu, SvetlanaTravel blogs are promotional tools in the marketing mix, part of the public relations component, frequently used to promote a destination or tourist attraction. Depending on the theme of the blog and its user-friendliness, it becomes an information base for the potential consumer of tourism services, as from the articles posted, the potential tourist is informed about the safety of the destination, directions on how to get there, prices, accommodation and food services, as well as pleasant or less pleasant experiences that have been experienced by the author of the blog. The potential consumer of tourist services thoroughly studies their own wishes in relation to planning their next trip. For these reasons, he/she may not only consider a single travel blog, but several that cover the same destination, analyzing the information provided and deciding whether to go ahead with the trip or change the route.Item DEFINING ASPECTS OF AROMAMARKETING AND ITS EFFECT ON CUSTOMER EMOTIONS IN THE HOSPITALITY INDUSTRY(CEP USM, 2022-09-27) Buzdugan, Adriana; Favia, FrancescoDespite the current global economic challenges, businesses are moving forward with innovative solutions to meet the needs and desires of consumers whose consumption patterns are constantly undergoing significant change. In this era, consumer demands are increasingly differentiated, personalized and diverse, resulting in new and innovative products and services. The value of a product or service is not easily determined or assessed during the customer's purchase process. However, the intrinsic value of a product or service can be influenced before the purchase process and continues to be shaped at each stage. Furthermore, according to the consumer structure, selling a product focuses not only on the value of the product itself, but more importantly on the consumer's emotions and perception of value. Along with the focus on the quality of the product or service during the consumption process, the emotional and psychological satisfaction of consumers must also be emphasized.Item PROVOCĂRILE COMUNICĂRII DE MARKETING MULTICULTURAL ÎN ATRAGEREA CONSUMATORILOR POTENȚIALI(CEP USM, 2022) Buzdugan, Adriana; Nepotu, Lucia; Diaconu, SvetlanaMulticulturalism is a policy aimed at preserving and developing cultural differences within a single country and around the world, and the theory or ideology that justifies such a policy. Multiculturalism is one of the aspects of tolerance, which consists in the requirement of the parallel existence of cultures for the purpose of their mutual penetration, enrichment and development in the universal mainstream of mass culture. Multicultural marketing can be understood as a communication process aimed at different cultures and subcultures with a plurality of segments of a single consumer market. Argument of this statement is the fact that culture no longer professes the traditional values of a certain historical level of development of society, the forces and creative abilities of a person, expressed in the types and forms of organization of people's life and activities, as well as in material and spiritual values created by them, but only involves any society with its own set of beliefs, values, internal and external relations, goals and norms of behavior (which can determine traditional as well as non-traditional norms from a moral and ethical point of view, categories religious and moral). Dynamically, this phenomenon of multiculturalism and multicultural marketing affected marketing communication strategies being focused towards postmodernist values, by reorienting advertising from goods and services to consumer needs. This paper analyzes the key elements of cross-cultural issues in international marketing communication and provides a framework for creating a global vision of targeting potential consumers.Item COMPETITIVITATEA ȘI DEZVOLTAREA DURABILĂ A CLUSTERULUI TURISTIC – MODEL DE MĂSURARE A IMPACTULUI TURISMULUI ASUPRA DEZVOLTĂRII LOCALE(CEP USM, 2017) Buzdugan, AdrianaThis article proposes a model for measuring the impact of the tourism cluster on local development in order to assess the interaction of the cluster in tourism, the impact of competitiveness and sustainability on the economy, society and the environment. The theoretical basis of this model is based on the cluster concept and on the typology of adapting and integrating the concepts of systemic competitiveness and sustainability in economic, social, cultural, environmental and political dimensions. The proposed model presents a holistic, multidisciplinary and multisectoral vision of local development, brought back through a systemic approach to the concepts of competitiveness, social equity and sustainability. Its results make it possible to strategically guide the agents in charge of public sector tourism policies, as well as the strategies of competitiveness, competition, cooperation and sustainability in companies and private institutions.