2. Articole
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Item Artificial intelligence - an imperative of the digital society(CEP USM, 2024) Tacu, MarianaArtificial Intelligence (AI), ranging from basic algorithms to advanced systems, is reshaping our way of life and daily activities. It has a direct impact on mass media and communication, altering traditional paradigms and introducing new technological approaches. AI employs sophisticated algorithms to generate various types of media content, adapting to both traditional environments translated into the virtual realm and inherently digital media. Within the European Union, particular attention is given to online security, connectivity, digital skills, digital businesses, and digital public services. The EU’s cyber security strategy, along with data protection and governance laws, contributes to enhancing access to secure information and databases. The way we approach artificial intelligence will shape the future. To contribute to building a resilient Europe, citizens and institutions should benefit from the advantages offered by AI and feel secure.Item Protecția minorilor în spațiul mediatic offline și online(CEP USM, 2024) Tacu, MarianaThe protection of minors in the offline and online media space requires an integrated approach, based on regulatory and legal frameworks, protective technologies, and continuous education. Authorities, educational institutions, media, and parents must systematically collaborate to create a safe environment conducive to the healthy development of children and adolescents. The multifaceted approach to this subject offers a complex perspective on children, as consumers of information, users of online platforms, but also protagonists in press materials. In all cases, adherence to regulatory and legal frameworks is necessary, according to which the best interest of the child is a fundamental principle guiding all decisions and actions affecting children, whether these take place in the legal, social, educational, or media spheres.Item MASS-MEDIA ȘI ECOSISTEMELE INFORMAȚIONALE(CEP USM, 2024) Tacu, MarianaThe digital transformation of media is a complex and ongoing process with significant implications for how we consume and interact with media content. In this context, the metaphor of informational ecosystems describes in a complex form the current structure of the mass media, reshaped by the appearance of new informational spaces and new functions redefined in the production of journalistic material. The identity of the media and informational ecosystems, in a society marked by technological progress, is represented by several factors, but also by how we manage to harmonize an author’s creation with a content dictated by algorithmic logics. In this process, it is important to have a clear understanding of the goals outlined, specific to the act of creation on one hand, and on the other hand, the use of artificial intelligence in content generation, as a reliable ally.Item COMUNICAREA POLITICĂ ȘI SOCIAL MEDIA(CEP USM, 2021-02-24) Tacu, MarianaItem FENOMENE ASOCIATE PROGRESULUI TEHNOLOGIC ȘI DIGITALIZĂRII INFORMAȚIONALE(CEP USM, 2023) Tacu, MarianaItem PROTECŢIA MINORILOR ÎN MASS-MEDIA: DE LA CADRU LEGAL LA NORME ETICE(CEP USM, 2020) Tacu, Mariana; Capațîna, DariaWithin the parameters of the legal framework and the deontological norms, efficient working strategies can be elaborated, based also on the application of media techniques to cover the events in which the minors are involved, so that the broadcasted content is qualitative, with credible sources, relevant details, as well as some possible solutions. Journalistic practices can be phased so that certain dilemmas can be resolved. At each stage, media institutions and journalists can call upon international and national laws and ethical norms. The technological progress and the new media, on the one hand, increase the risks in the process of covering the events in which the minors are protagonists, and on the other hand, increase the demands and the possibilities of accessing any law or ethical norms in real time.Item NEW MEDIA: DE LA WEB 1.0 LA WEB 4.0(CEP USM, 2016) Tacu, MarianaBased on knowledge, the information society is represented by the technological progress that defines a new stage in the human civilization. The interconnectivity in the online environment is a prerequisite, but also a way to access a new space, called cyber-space. Therefore, new media is an absolute and pervasive force which imposed itself as a power system with great influence, having a major impact on the psychological, economic, political, cultural and educational life of the people. Its center of gravity, based on active participation and open exchange of information and viral reproduction, refers to: web 1.0 – web 4.0. The level of communication, its size and quality of information in countries in transition are of major importance, represented by education and training as key factors in the development and democratization of individuals, helping to foster a sense of responsibility.Item NOTĂ INFORMATIVĂ(CEP USM, 2016) Stepanov, Georgeta; Tacu, MarianaItem ALFABETIZAREA DIGITALĂ ȘI SECURITATEA CIBERNETICĂ(CEP USM, 2022-11-10) Tacu, MarianaItem MARKETINGUL POLITIC ȘI ROLUL MASS-MEDIEI ÎN CAMPANIILE ELECTORALE(CEP USM, 2020) Tacu, Mariana