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Permanent URI for this collectionhttps://msuir.usm.md/handle/123456789/25
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Item TENDINȚELE COMPORTAMENTULUI CONSUMATORULUI ÎN NOUA ECONOMIE(CEP USM, 2018) Hămuraru, Maria; Buzdugan, AdrianaThrough this article, we intednd to identify the megatrends of the modern consumer society through which we will analyze the mega-trends of the consumer's behavior, the megatrends of the competitive behavior, the megatrends of the distribution channels and the technological megatrends. Consumer behavior addresses to the entire behavior of the end user of material and immaterial goods under the transformations that take place in the new economy, which are driven by a variety of factors, including the development of information technologies and nanotechnologies, increased competition and economic globalization.Item ANALIZA MODELELOR DE COMPORTAMENT AL CONSUMATORILOR DE PRODUSE INOVATIVE(CEP USM, 2020) Buzdugan, Adriana; Hămuraru, MariaModeling consumer behavior is a very important area, as it examines consumer issues and consumer behavior by using models that provide a paramorphic representation of a basic process of consumer behavior. When consumers make purchasing decisions, they are faced with several alternatives due to the exchange of information, and the aspects they appreciate during the purchase are also varied. The realization of this paper started from a series of direct and indirect documentations of knowledge of reality using, for this purpose, a set of classical research methods, such as: observation, analysis (qualitative, quantitative, historical), synthesis, induction and deduction , comparison, method of systemic treatment, monographic, statistical, respectively, use of graphical methods, figures in the exposition and rendering, complete and complex, of the phenomena and economic processes studied.Item ABORDĂRI METODOLOGICE PRIVIND CONSUMERISMUL ÎN COMPORTAMENTUL CONSUMATORULUI MODERN(CEP USM, 2020) Hămuraru, MariaThis article analyzes consumerism as a phenomenon of modern consumer behavior. The aim of the research reveals the study of approaches regarding the phenomenon of consumerism at the current stage in consumer behavior. It is current to study this phenomenon and for a better understanding of the impact it has on individuals and the environment. Viewed through the prism of several approaches, consumerism acquires the characteristic of a positive or negative phenomenon, having several definitions. The results of the study reveal consumerism, as a socio-economic order, which supports the consumption of goods and services in increasing quantities. In recent years, consumerism has grown worldwide, thus becoming a way of life.