2. Articole

Permanent URI for this collectionhttps://msuir.usm.md/handle/123456789/25

Browse

Author: search.filters.author.Hămuraru, MariaStart date: 2010

Search Results

Now showing 1 - 10 of 23
  • Thumbnail Image
    Item
    Optimizarea proceselor de vânzare în industria tehnicii agricole prin implementarea istrumentelor avansate de cercetare de piață
    (CEP USM, 2024) Hămuraru, Maria; Apetrii, Natalia
    Scopul articolului vizează analiza modalităților de adaptare a strategiilor de vânzare prin cercetarea segmentului de clienți, evidențiind aplicarea instrumentelor moderne de cercetare a pieței ca mijloc eficient de optimizare a proceselor de vânzare. Metodologie: În calitate de instrument modern de cercetare se utilizează tehnologia inteligentă Data Mining în vederea identificării factorilor ce influențează asupra comportamentului consumatorilor de tehnică agricolă, a preferințelor și nevoilor clienților, segmentarea lor după activitatea de bază, precum și modul în care datele obținute din cercetarea de piață pot ghida elaborarea și personalizarea strategiilor de vânzare. Au fost trasate tendințele viitoare și recomandări pentru companiile din industria tehnicii agricole, subliniind importanța continuă a adaptării la schimbările din piață.
  • Thumbnail Image
    Item
    Bunăstarea economică și percepțiile cetățenilor asupra prosperității: o analiză comparativă în contextul integrării Republicii Moldova în UE
    (CEP USM, 2024) Hămuraru, Maria; Buzdugan, Adriana
    Studiul examinează percepțiile cetățenilor Republicii Moldova referitoare la bunăstarea economică și influența integrării în Uniunea Europeană (UE) asupra acestor percepții. Integrarea europeană este percepută ca un element esențial în ameliorarea calității vieții și în sporirea bunăstării populației via modernizarea instituțiilor, facilitarea accesului la piețele europene și conformarea cu standardele economice și sociale ale UE. Cercetarea integrează metode cantitative și calitative, aplicând un chestionar unui eșantion de 609 respondenți, și examinează diverse dimensiuni ale bunăstării, inclusiv siguranța personală, echilibrul muncă-viață, satisfacția profesională și calitatea mediului. ezultatele subliniază o bunăstare moderată spre ridicată, determinată de reziliența emoțională, precum și de provocările economice și sociale.Studiul evidențiază semnificația integrării europene în întărirea bunăstării economice și sociale a Moldovei și sugerează recomandări pentru politici publice axate pe bunăstarea durabilă.
  • Thumbnail Image
    Item
    The impact of economic factors on population well-being
    (CEP USM, 2024-10-24) Hămuraru, Maria; Buzdugan, Adriana
    The article aims to analyze the impact of economic factors, specifically income and wealth, on the perception of well-being among citizens of the Republic of Moldova. It highlights the role of financial security and income stability in shaping individuals’ quality of life and satisfaction.
  • Thumbnail Image
    Item
    Challenges of implementing circular economy principles in EU transport logistics
    (CEP USM, 2024-10-24) Hămuraru, Maria; Bulat, Veronica
    This article investigates the challenges associated with implementing green transport logistics within the European Union, with a particular focus on the urgent need to adopt sustainable practices in the logistics sector. It highlights the growing environmental concerns linked to traditional transport methods and stresses the importance of transitioning towards greener alternatives to reduce the carbon footprint and meet sustainability goals.
  • Thumbnail Image
    Item
    THE ROLE OF ART-MARKETING IN THE SUSTAINABLE DEVELOPMENT OF INTERNATIONAL CULTURAL HERITAGE TOURISM
    (Springer Nature, 2023) Bulat, Veronica; Hămuraru, Maria
    Research and protection of cultural heritage is a particularly relevant field for international tourism. The problem offers multiple topics for scientific investigation, which still expects researchers to be tempted to examine changes in culture as a whole, in various historical periods, and especially, for the Republic of Moldova’s case, in the Soviet period, as well as their effects on the entire contemporary society. The interdependence of sustainable marketing with other sciences, the heterogeneity of economic and social processes and phenomens that shape its area of research is the framework for this young economic science, to manifest itself as a multidisciplinary science, with an open character, which also ensures its universality. By appealing to the field of arts, marketing generates a chain of reactions for visualizing the strategies for promoting the national cultural heritage. The aims of the study are to present how art is known in our time, to emphasize not only its embodiment of beauty, which performs both educational and aesthetic functions, but also the process of integrating a brand into a work of art. This problem is important according to the management process in the field of public relations because it creates not just a trend in society, it also contributes to the sale of goods at a more favorable price for the customer.
  • Thumbnail Image
    Item
    STRATEGII DE PROMOVARE A TURISMULUI EDUCAȚIONAL
    (CEP USM, 2023) Hămuraru, Maria
    In recent years, the demand for educational tourism has become extremely high, as tourists begin to emphasize the accumulation of a general culture about the world, and due to the propaganda of the concept of teaching and learning new knowledge, this type of tourism continues to become even more popular with an extremely fast speed. In the Republic of Moldova, educational tourism offers travel experiences that include a wide range of hands-on and interactive activities for learners and that fulfill the primary objectives of education, such as promoting cultural diversity, global awareness and personal lighting. The Republic of Moldova is one of the most underestimated tourist destinations in Europe. However, the country is rich in historical, cultural and natural heritage and offers a wide range of educational tourism opportunities to visitors.
  • Thumbnail Image
    Item
    POTENȚIALUL TURISMULUI RURAL ÎN PRMOVAREA REPUBLICII MOLDOVA CA DESTINAȚIE TURISTICĂ
    (CEP USM, 2023) Hămuraru, Maria; Țurcanu, Natalia
    The real positive impact of rural tourism depends, very much, on the quality of the tourist services offered, and the way the villages are organized and laid out. Without the implementation of long-term development strategies, the reduction of mass tourism, the valorization of ecological agro-food products and the preservation of cultural identity, the social-economic effects will remain diminished. In this case, knowing all the complications regarding the practical application of rural tourism will certainly guide towards a realistic approach to the local possibilities in offering tourist services, as well as the coordination of the community's efforts for a generally prosperous future.
  • Thumbnail Image
    Item
    DEZVOLTAREA UNIVERSITĂȚII SUSTENABILE PRIN IMPLEMENTAREA POLITICILOR DE REDUCERE A IMPACTULUI NEFAST ASUPRA MEDIULUI ÎNCONJURĂTOR
    (CEP USM, 2022-05-20) Hămuraru, Maria; Balmuș-Andone, Mihaela
    This article describes the role of university in educating the younger generation and developing their skills to participate in achieving the goals of sustainable economic development, but also by demonstrating student behavior as consumers in the context of environmental changes in society. The purpose of the research is to develop the action plan for the sustainable commitment of the Moldova State University, based on the experience of other universities in the world.
  • Thumbnail Image
    Item
    CONCEPTUAL ASPECTS REGARDING THE DEVELOPMENT OF CULTURAL TOURISM
    (CEP USM, 2022-09-27) Hămuraru, Maria
    Tourism is an economic and social phenomenon of modern civilisation, strongly rooted in the life of society and, as such, in an inter-conditional relationship with it. Therefore, the trends recorded in the development of the world economy, positive, as expressed by the increase in production and, on this basis, general prosperity, the intensification of international trade, the expansion of cooperation between countries, and industrialisation. Negative factors, such as crises or periods of economic recession, the spread of poverty and unemployment, inflation and environmental degradation, have had a quantitative and structural impact on tourism, stimulating travel and diversifying its spatial orientation.
  • Thumbnail Image
    Item
    ROLUL ACTIVITĂȚII ANTRIM ÎN CONTEXTUL PROIECTĂRII ECHIPELOR DE COLABORARE INTERNAȚIONALĂ ÎN DOMENIUL TURISMULUI
    (CEP USM, 2022) Țurcanu, Natalia; Hămuraru, Maria
    Tourism is a distinct field of activity that is becoming more and more apparent nowadays, with an increasingly active presence in economic and social life, and with a rhythmic evolution. It is generating profound changes in the social and economic dynamics of countries, as well as a series of important interdependencies of tourism collaboration between them. The objectives of the research are to investigate the notion of international collaboration and to identify the types of existing partnerships in the specialized literature. Research of international collaborations consist in their impact on the development and visibility of the Republic of Moldova, as well as the participation of the Republic of Moldova as a partner team from the perspective of partnerships implemented by the National Association for Inbound and Domestic Tourism of Moldova, in particular the cross-border project HERIPRENEURSHIP. Furthermore, the development of a complex analysis on the involvement of young generations in the design of international collaboration teams, followed by the creation of a plan of strategies to attract and involve young tourism specialists are important in identifying effective marketing tools to successfully promote international projects.