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Item NEGOTIATION AS A TOOL FOR GOAL ACHIEVEMENT(CEP USM, 2023) Drăgălin, Iuliana; Lisa, GalinaThis article explores the pivotal role of negotiation as a versatile tool for achieving personal and professional goals. The purpose is to elucidate the multifaceted ways in which negotiation serves as a means to overcome obstacles, resolve conflicts, and create mutually beneficial outcomes in diverse contexts. By examining its applications, strategies, and impacts, this article aims to underscore the significance of negotiation in goal achievement. This study employs a comprehensive review of existing literature, encompassing scholarly articles, case studies, and practical examples across various domains. It synthesizes insights from negotiation theories, psychological research, and real-world experiences to provide a holistic perspective on negotiation’s efficacy in goal attainment. Additionally, illustrative scenarios and anecdotal evidence are utilized to exemplify negotiation strategies and outcomes. The article concludes that negotiation stands as a paramount tool for goal achievement due to its capacity to resolve conflicts, maximize value, and foster collaboration. Through effective communication, adaptability, and creative problem-solving, negotiation can facilitate win-win solutions, thereby enabling individuals to navigate challenges and capitalize on opportunities. Moreover, this study emphasizes the importance of building and maintaining positive relationships through negotiation, which can have enduring implications for future endeavors. While the significance of negotiation in various spheres is widely acknowledged, this article contributes to the discourse by consolidating and contextualizing the diverse facets of negotiation as a goal achievement tool. By synthesizing insights from a range of disciplines and offering practical examples, it provides a comprehensive resource for understanding negotiation’s multifaceted role in achieving objectives. Additionally, the article underscores the long-term impact of negotiation on relationship-building, a dimension often overlooked in goal achievement discussions, thereby offering a fresh perspective on this crucial aspect.Item STRATEGIA COMPANIILOR DE PUBLICITATE EXTERIOARĂ ȘI CONTRIBUȚIA LA DEZVOLTAREA RAMURII(CEP USM, 2023) Drăgălin, Iuliana; Radov, MarianaFie că doriți să vă creșteți gradul de conștientizare a mărcii sau să vă îmbunătățiți profitul, articolul prezintă modalitatea cum strategiile de publicitate ar putea avea un impact asupra afacerilor și asupra dezvoltării ramurei. Procesul managementului strategic în ramura publicității are ca scop alinierea resurselor interne ale agenției de publicitate la schimbările de mediu în vederea dezvoltării avantajelor competitive. Magnitudinea acestei provocări este mare, deoarece arena acestui sector s-a schimbat în mod semnificativ. O strategie de publicitate ajută la definirea rolului fiecărui membru al echipei în atingerea obiectivelor - fie că este vorba de conectarea cu un public țintă, atragerea clienților sau atingerea noilor cote de vânzări. Cea mai mare parte a muncii va cădea în sarcina departamentului de marketing al companiei, dar toată lumea, de la echipa de produs până la personalul de suport, poate ajuta compania să-și atingă obiectivele și să-și sporească profitul.Item CONSULTANȚA MANAGERIALĂ ȘI IMPORTANȚA SA ÎN SUCCESUL AFACERII.(CEP USM, 2022-04-15) Drăgălin, IulianaAlmost all SMEs today face tasks that require a wide range of management skills and a high speed of decision-making. The solution of these problems in conditions of high economic instability requires powerful intellectual support for small and medium-sized businesses, which will allow the development of entrepreneurship, making it the backbone of the country's economy. Such an intellectual resource is experienced consultants of consulting companies who use implicit and explicit rules, heuristic approaches and models to diagnose situations and make decisions in determining approaches to solving business problems in accordance with the current situation and development goals.Item PUBLICITATEA ONLINE ȘI PURTĂTORII PUBLICITĂŢII EXTERIOARE - BENEFICII ECONOMICE ȘI INTEGRAREA DEZVOLTĂRII ECOLOGICE(CEP USM, 2022) Drăgălin, Iuliana; Radov, MarianaAdvertising has traditionally been considered the "engine/force of commerce" in modern society, however, the mission of advertising is more than that and is presented in the form of: the transfer of information on products/services, which causes consumers to make a choice in relation with the information transmitted; facilitating the access of new enterprises to the market and stimulating the increase in production quality; transfer of best/new practices; the source of inspiration in order to create new living standards; spiritual comfort and satisfaction from using the products/services, because it focuses on human psychology; the philosophy of communication, which intensifies the relations between people in society and, finally, in the form of a means of leadership with people in society. Advertising has a fundamental role in economic growth, creating jobs and supporting European culture. The European Economic and Social Committee (EESC) recommends a framework for a modern advertising industry that maintains these functions, while becoming a reliable lever for responsible consumption and involving everyone in the transition to a more sustainable economy. According to various studies, every euro spent on advertising generates a 5 to 7 times boost for the European economy. New products and services spread, competition expands, and public access to media, arts, and sports is funded. But at the same time, this industry is often criticized for promoting excessive consumption and for the negative impact on society and the environment. Online advertising is the art of using the Internet as a means of transmitting marketing messages to an identified and targeted audience. It's useful for driving website traffic and brand exposure, but primarily online advertising is designed to persuade your target customer to engage in a specific action - such as making a purchase. Companies with a strong online presence understand that the Internet is not enough to achieve the success they want. In cases where the market is too saturated, online businesses find it difficult to broadcast their advertising efforts on web pages, which cannot easily determine ROI and consumer behavior. Even big tech companies like Google and Facebook use outdoor advertising to support their marketing and social influence. Media buyers are crazy about outdoor advertising because it is unmissable and leads people to discover other advertising channels, which we will talk about later. Online advertising simply doesn't compare to the impact of a stellar OOH (out-of- home) ad. We'll examine the benefits of outdoor advertising for online businesses and how it's measurable, how tech giants are incorporating OOH into their marketing plan, and how digital OOH is making a splash in the vast and complex advertising ocean.