2. Articole
Permanent URI for this collectionhttps://msuir.usm.md/handle/123456789/25
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Item Managementul securității economice - o abordare integrată pentru reziliența entităților din sectorul turismului(CEP USM, 2024) Bulat, VeronicaStudiul analizează managementul securității economice în întreprinderi, punând accent pe gestionarea crizelor într-un mediu economic imprevizibil. Asigurarea rezilienței împotriva amenințărilor interne și externe este esențială pentru continuitatea afacerilor. Lucrarea subliniază importanța măsurilor proactive și a managementului anti-criză pentru menținerea stabilității economice pe termen lung. Se realizează o analiză comparativă a eficienței diverselor modele organizaționale în securitatea economică, precum și a capacității acestora de a se adapta la amenințări variate. Studiul examinează, de asemenea, impactul tehnologiei și al factorului uman în sistemele de securitate economică. Integrează modele economice Input-Output (IO) și Computable General Equilibrium (CGE) pentru a evalua efectele crizelor economice și ale turismului asupra sectoarelor interconectate. Originalitatea constă în compararea modelelor, evidențiind modelul CGE ca superior în captarea fluxurilor intersectoriale, ceea ce subliniază importanța siguranței în turism și necesitatea intervenției guvernamentale pentru protejarea destinațiilor turistice.Item Experiența europeană privind îmbunătățirea securității turiștilor prin bune practici de logistică verde(CEP USM, 2024) Bulat, Veronica; Carp, ElenaThis article explores various initiatives and measures implemented by the World Tourism Organization (UNWTO) to protect tourists and revitalize international tourism. The International Code for the Protection of Tourists provides guidelines for safeguarding tourists' rights and managing crises. In the context of the COVID-19 pandemic, UNWTO launched the Global Guidelines to Restart Tourism, which include safety and security measures to restore travelers' confidence. Partnerships with the Council of Europe promote cultural routes as a means of sustainable development, protecting cultural heritage, and encouraging intercultural dialogue. Collaboration with Google and other organizations supports education and digital innovation in the tourism sector, contributing to the digital transformation of tourist destinations. UNWTO develops protocols for tourist safety and offers technical assistance to member states, addressing challenges such as cybersecurity and human trafficking. Additionally, UNWTO promotes research and information exchange on tourism security, cooperating with international organizations such as ICAO and Europe through collaboration between EU member states and the tourism industry. These efforts highlight UNWTO's commitment to supporting safe and sustainable tourism, adapted to contemporary challenges. Interpol. Public awareness campaigns, like the "Safe Travels@EU" program, enhance tourist security in Europe through collaboration between EU member states and the tourism industry. These efforts highlight UNWTO's commitment to supporting safe and sustainable tourism, adapted to contemporary challenges.Item Tourism safety and security planning in rural destinations from Republic of Moldova(CEP USM, 2024-10-24) Bulat, VeronicaThis article examines key aspects of safety and security planning in rural tourism destinations in the Republic of Moldova. It focuses on the unique challenges faced in these areas, such as limited infrastructure and resources, and explores the opportunities to improve safety measures to enhance the overall tourist experience.Item Challenges of implementing circular economy principles in EU transport logistics(CEP USM, 2024-10-24) Hămuraru, Maria; Bulat, VeronicaThis article investigates the challenges associated with implementing green transport logistics within the European Union, with a particular focus on the urgent need to adopt sustainable practices in the logistics sector. It highlights the growing environmental concerns linked to traditional transport methods and stresses the importance of transitioning towards greener alternatives to reduce the carbon footprint and meet sustainability goals.Item THE ROLE OF ART-MARKETING IN THE SUSTAINABLE DEVELOPMENT OF INTERNATIONAL CULTURAL HERITAGE TOURISM(Springer Nature, 2023) Bulat, Veronica; Hămuraru, MariaResearch and protection of cultural heritage is a particularly relevant field for international tourism. The problem offers multiple topics for scientific investigation, which still expects researchers to be tempted to examine changes in culture as a whole, in various historical periods, and especially, for the Republic of Moldova’s case, in the Soviet period, as well as their effects on the entire contemporary society. The interdependence of sustainable marketing with other sciences, the heterogeneity of economic and social processes and phenomens that shape its area of research is the framework for this young economic science, to manifest itself as a multidisciplinary science, with an open character, which also ensures its universality. By appealing to the field of arts, marketing generates a chain of reactions for visualizing the strategies for promoting the national cultural heritage. The aims of the study are to present how art is known in our time, to emphasize not only its embodiment of beauty, which performs both educational and aesthetic functions, but also the process of integrating a brand into a work of art. This problem is important according to the management process in the field of public relations because it creates not just a trend in society, it also contributes to the sale of goods at a more favorable price for the customer.Item TENDINȚE ACTUALE DE DEZVOLTARE A TURISMULUI DIN REPUBLICA MOLDOVA(CEP USM, 2023) Chistol, Andrei; Bulat, VeronicaExperiential tourism has, in addition to its social relations, also a profound socio-human significance. This effect is exerted both on the tourists and on the population of the visited zoos and is felt in the welfare of the community, in the improvement and education, in the use of free time, in the health of the environment, in the connections between the activities. Through its companion, experiential tourism has a comforting, restorative role, contributing to the restoration of the body's physical fitness, both through general forms of rest, recreation, movement, and specific purposesItem BUNE PRACTCI PRIVIND APLICAREA MARKETINGULUI VERDE(CEP USM, 2022-05-20) Bulat, VeronicaMarketing is the process by which the necessary and sufficient conditions are created so that the customer is convinced that he has made the correct decision to buy the product we have proposed to him. The key concept in this definition is the process, because until the appearance of the service or product on the market, a sequence of essential operational activities is carried out and the marketing activity involves the research, promotion, sale and distribution of products or services. The classic marketing concept assumes that economic entities have the ability to thrive, identifying the current needs and desires of customers in the target group and meeting these needs and desires more efficiently and effectively than competitors. The focus is on meeting the company's short-term sales, growth and profit needs, giving customers what they want now. However, satisfying the immediate needs and desires of consumers does not always serve the future interests of customers or the business.Item DEVELOPMENT TRENDS OF THE RURAL TOURISM INDUSTRY IN THE REPUBLIC OF MOLDOVA(CEP USM, 2022-09-27) Chistol, Andrei; Bulat, VeronicaThe national tourism development policy is geared towards promoting the country's image, aimed at generating domestic, regional and international tourism demand. The Republic of Moldova, as a tourist destination, is little known abroad, compared to the destinations of neighboring countries, yet the central and non-governmental authorities are constantly engaged in developing and strengthening the regulatory and promotional framework of standardized information packages, which would make the image of our country more attractive. Following the social, political and regional conjuncture, the development of rural tourism is a niche that can be efficiently developed in the context of the development of the tourism industry in the Republic of Moldova.Item THEORY AND PRACTICE IN GLOBAL WAREHOUSE LOGISTICS ACTIVITY(CEP USM, 2022) Bulat, Veronica; Galanti, RobertoLogistics is the management of materials, production processes and the physical distribution of products in the control of the entire operational cycle of the company expressed both in the form of physical flow and information flow, with the participation of both internal and external actors, who are part of a single supply chain. The goal is to control performance with quantitative and qualitative methods to ensure a high level of customer service, providing products quickly, at low cost and of high quality. The methods used by logistics have the characteristic of guaranteeing an adequate level of integration and flexibility of activities and processes; it is thanks to an efficient collaboration between all the management areas of the system that the company can achieve what it has set itself. In this brief introduction we have seen how logistics is a complex discipline, full of facets and with vast arguments; given the extent of the subject, it is impossible to consider every single aspect and every single part 10 that make it up, so it was decided to treat the aspect that is most physically controllable: the warehouse area. Storage activities, in fact, can be defined as the real beating heart of the whole organization. From the warehouse, the products are prepared and shipped, the main data are obtained which indicate the company's performance and establish the quantities to be produced and the materials to be ordered; in the warehouse the goods are temporarily deposited.Item PROMOTION OF THE BRAND POLICY OF THE ECONOMIC ENTITY CONSIDERING ITS ECONOMIC-FINANCIAL SITUATION(CEP USM, 2022) Bulat, Veronica; Gogu, EmiliaStudying the brand policy of any entity is a primary step in the development of the activity, the more the brand becomes known, the more the number of consumers increases. The brand policy implemented by any company aims to make the brand recognizable among customers, based on the availability of financial resources. The purpose of this article resides in the research of the brand policy implemented by Magdalena Woodbag products, based on the economic-financial situation of the BM Public company. The results of this paper, expressed graphically, schematically, and tabularly, constitute a case study of a brand policy, the legal aspect of their implementation, the role and importance, as well as strategic aspects regarding their use, taking into account the economic-financial situation of the company. The conclusions of the study are aimed at designing a brand policy that could be used by the entity to increase brand awareness.