2. Articole

Permanent URI for this collectionhttps://msuir.usm.md/handle/123456789/25

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    INFLUENȚA RECLAMEI ASUPRA COMPORTAMENTULUI CONSUMATORULUI
    (CEP USM, 2019) Petrușca, Otilia
    Starting from the belief in existing studies that advertising affects consumer behavior and purchasing decisions, we can highlight that this study aimed to establish the influence of advertising on consumer buying behavior by focusing on "Imobilus Grup" S.R.L company. Specifically, the study aimed to establish strategic alternatives and directions for improving the advertising activity in real estate companies, in Republic of Moldova.