2. Articole

Permanent URI for this collectionhttps://msuir.usm.md/handle/123456789/22

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Author: search.filters.author.Rotaru, VeronicaSubject: search.filters.subject.foreign policy

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    ASPECTE DE FORMARE ȘI PROMOVARE A IMAGINII PRIN COMUNICAREA STRATEGICĂ: CAZUL UNIUNII EUROPENE
    (CEP USM, 2024) Rotaru, Veronica; Rusu, Felicia
    This article explores certain facets of the formation and promotion of the EU's image through strategic communication. In a scenario where the advancement of media technologies has blurred the borders between states in the realm of communication, presenting unparalleled opportunities to exert influence on a wide-ranging audience through diverse means and informational approaches, the significance of investigating the mechanisms of strategic communication becomes pertinent as a fundamental component of a government's endeavors to manage public opinion, with the aim of attaining credibility, legitimacy, and backing in the process of shaping and endorsing a favorable image on the global stage. The European Union undertakes manifold initiatives to cultivate a positive image, with a strong emphasis placed on the advocacy of European values and enhancing its perception both domestically and internationally. Within this context, special emphasis is accorded to the endeavors of garnering and sustaining public support for its actions, wherein strategic communication emerges as a potent instrument in this regard. Further advancement in this sphere serves as an apt response for an integration association in addressing informational threats and adapting to novel circumstances.
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    US SOFT POWER IN PROMOTING THE IMAGE OF THE STATE IN THE CONDITIONS OF THE REPUBLIC OF MOLDOVA
    (CEP USM, 2021) Rotaru, Veronica; Nicolaescu, Irina
    Risks and threats to international security contribute to the assertion of new peaceful methods of coexistence and cooperation of states and, in this context, the role of soft power increases unconditionally. This is a measure of achieving advantageous results, relying on conviction, voluntary participation, sympathy and attraction. In this article, we will examine the role and importance of US soft power tools in shaping state’s positive external image in its relations with the Republic of Moldova.