Evoluția lexicală a comunicării publice [Articol]

Abstract

The paper explores the lexical evolution of public communication, highlighting how the vocabulary and domain-specific expressions have adapted to social, technological, and cultural changes. It analyzes the transition from traditional forms of public communication, centered on official written and oral discourse, to modern forms influenced by mass media, digitalization, and online platforms. The study emphasizes the emergence of new terms, shifts in the meanings of traditional words, and the impact of globalization on the language of public communication. The findings indicate that the lexicon of public communication serves as an indicator of social adaptability and technological progress.