Tенденции развития электронного маркетинга на предприятиях Pеспублики Mолдова [Articol]

Abstract

Currently, electronic marketing is an integral part of the strategy for many companies aiming to enhance their competitiveness and expand their market. In the context of the modern economy, where an increasing number of products and services are available in an online format, the effective utilization of electronic marketing methods and tools becomes critically important for the success of businesses. Based on this, conducting research on the trends of electronic marketing development in enterprises in the Republic of Moldova, using SCP «Parsec» S.R.L. as an example, represents a relevant and necessary task for the formation of effective marketing strategies and making practical decisions in this field.