Cultural diplomacy and economic cooperation in Europe [Articol]

Abstract

Purpose of the article: The article aims to analyze the role of cultural diplomacy as a strategic instrument for promoting economic cooperation among European nations. It explores how shared cultural values, heritage, and dialogue can enhance mutual trust, attract investment, and stimulate cross-border partnerships. The study highlights the growing relevance of cultural diplomacy in strengthening the European integration process through both symbolic and practical contributions to sustainable economic collaboration. Methodology: The research applies a qualitative and comparative approach, combining documentary analysis of European policy frameworks, bilateral cooperation agreements, and transnational programs. It also examines academic literature on cultural diplomacy, international relations, and economic integration to assess how cultural initiatives complement traditional economic diplomacy. Conclusions: The findings indicate that cultural diplomacy supports economic development by fostering soft power, building trust, and facilitating long-term partnerships. However, its effectiveness depends on coherent coordination between cultural and economic policies, transparency in implementation, and the equitable participation of all member states. Originality: The originality of the article lies in its interdisciplinary perspective linking culture and economics with in the framework of European cooperation, offering insights into how cultural diplomacy can serve as both a symbolic and operational bridge for economic growth.