The impact of social media on consumer behavior in the painting industry
| dc.contributor.author | Aftenev, Sergiu | en |
| dc.date.accessioned | 2025-03-26T10:25:35Z | |
| dc.date.issued | 2024-10-24 | |
| dc.description.abstract | In the digital world, the power of social networks is becoming increasingly evident in mass communication. Companies that capitalize on the advantages of this phenomenon are making their presence felt on social media platforms through company and brand pages. Hence, the purpose of the research is to investigate how social media, and specifically related platforms, affect paint industry customer behavior and to examine how paint companies use these platforms to adapt to changing market conditions. | en |
| dc.identifier.citation | AFTENEV, Sergiu. The impact of social media on consumer behavior in the painting industry. In: Modern Paradigms in the Development of the National and World Economy: international scientific conference. Chisinau, 17th Edition, October 24-29, 2024. Chișinău: CEP USM, 2024, pp. 214 – 221. ISBN 978-9975-62-826-6 (PDF). Disponibil: https://doi.org/10.59295/mpdnwe2024.28 | en |
| dc.identifier.doi | https://doi.org/10.59295/mpdnwe2024.28 | |
| dc.identifier.isbn | 978-9975-62-826-6 (PDF) | |
| dc.identifier.uri | https://doi.org/10.59295/mpdnwe2024.28 | |
| dc.identifier.uri | https://msuir.usm.md/handle/123456789/17313 | |
| dc.language.iso | en | |
| dc.publisher | CEP USM | |
| dc.subject | Social media | en |
| dc.subject | consumer behavior | en |
| dc.subject | paint manufacturing industry | en |
| dc.subject | digital management marketing | en |
| dc.title | The impact of social media on consumer behavior in the painting industry | en |
| dc.type | Article |