PRECONDITIONS FOR THE DIGITAL MARKETING STRATEGIES DEVELOPMENT IN THE REPUBLIC OF MOLDOVA

Abstract

Digital marketing for modern business is of significant importance. Businesses must take advantage of this opportunity to survive in the turbulent world. Due to the digital environment, companies are able to demonstrate their products in a different way than the traditional one, virtually, not being limited by space, time, and geolocation, and they can also reach their target audience globally. With the help of online communication channels and digital strategies, businesses are better connected with their target audience and can provide information at a higher level. The article aims to research the evolution of the digital environment, the definitio n of digital marketing concepts and digital marketing strategies, and the analysis of the digital market in the Republic of Moldova that can serve as the basis for the customization of future companies marketing strategies. Keywords: online marketing, market, strategies, social media, CRM, technological progress.