Analysis of the competitiveness of the Republic of Moldova’s exports to the chinese market in the context of technological innovations and sustainability [Articol]

Abstract

Purpose of the article: This paper investigates the competitiveness of the Republic of Moldova’s exports to the Chinese market, emphasizing the impact of technological innovations and sustainability-oriented practices. It aims to identify how green technologies, digitalization, and eco-efficient production enhance the international positioning of Moldovan exporters. Methodology: The study employs a mixed research design, combining statistical analysis of trade indicators (RCA, export diversification index, and trade balance) with qualitative assessment of national strategies and bilateral cooperation programs in innovation and sustainable trade. Conclusions: Results reveal that Moldova’s export competitiveness increasingly depends on the integration of innovation, renewable energy solutions, and environmentally responsible production. Strengthening cooperation with China in digital trade, green technologies, and logistics infrastructure is essential to ensure sustainable export growth and alignment with global ESG standards. Originality: The article introduces a sustainability-based analytical framework for assessing export competitiveness in emerging economies, highlighting how digital and green transformation jointly drive Moldova’s long-term trade potential with China.