SOCIAL MEDIA ÎN PROMOVAREA IMAGINII UNUI BRAND
Date
2020
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
CEP USM
Abstract
Social Media becomes an important part of our life, especially in communication, knowledge and promotion of personal and comercial brands.This paper is based on theoretical and practical analys of how companies use Social Media as an effective method of promoting the image of a brand, the main advantages and disadvantages of online marketing and the most effective strategies for promotion on Social Media on the example of local brand – Enter.
Description
Keywords
Social Media, strategii de promovare
Citation
ARHIP, Cristina. Social media în promovarea imaginii unui brand. In: Analele Ştiinţifice ale Universităţii de Stat din Moldova. Științe umanistice. Științe sociale. 26 septembrie 2020, Chișinău. Chișinău, Republica Moldova: Centrul Editorial-Poligrafic al USM, 2020, pp. 168-171. ISBN 978-9975-152-38-9.