The role of planning marketing activities in the performance appraisal process enterprise
| dc.contributor.author | Ispravnic, Daria | ro |
| dc.date.accessioned | 2025-03-26T07:10:23Z | |
| dc.date.issued | 2024-10-24 | |
| dc.description.abstract | The purpose of this paper is to examine the effectiveness and the efficiency of marketing activities in the company’s performance evaluation process. We will examine the planning of marketing activities under the aspect of success factors of an organization, essential to economic development and social, miraculous solution that solves problems, the basic tool in achieving great performance, but also in risk avoidance. | en |
| dc.identifier.citation | ISPRAVNIC, Daria. The role of planning marketing activities in the performance appraisal process enterprise. In: Modern Paradigms in the Development of the National and World Economy: international scientific conference. Chisinau, 17th Edition, October 24-29, 2024. Chișinău: CEP USM, 2024, pp. 118 – 124. ISBN 978-9975-62-826-6 (PDF). Disponibil: https://doi.org/10.59295/mpdnwe2024.17 | en |
| dc.identifier.doi | https://doi.org/10.59295/mpdnwe2024.17 | |
| dc.identifier.isbn | 978-9975-62-826-6 (PDF) | |
| dc.identifier.uri | https://doi.org/10.59295/mpdnwe2024.17 | |
| dc.identifier.uri | https://msuir.usm.md/handle/123456789/17282 | |
| dc.language.iso | ro | ro |
| dc.publisher | CEP USM | |
| dc.subject | marketing planning | en |
| dc.subject | company performance | en |
| dc.subject | marketing effectiveness | en |
| dc.title | The role of planning marketing activities in the performance appraisal process enterprise | en |
| dc.title.alternative | Rolul planificării activităţilor de marketing în procesul de evaluare a performanţei companiei | ro |
| dc.type | Article |