Design şi artă vizuală în publicitate
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CEP USM
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In this article it has addressed the meaning of design in advertising and its importance. It is identified and analyzed the role of design in advertising and created advertising campaigns for Purcari Winery that were based on new, more modern, more authentic concepts of design and visual art that transcended the traditionalism of visual art in advertising and marketing in general.
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TONU, Agnesia. Design şi artă vizuală în publicitate. In: Analele ştiinţifice ale Universităţii de Stat din Moldova. Seria „Lucrări studenţeşti”. Ştiinţe ale naturii şi exacte. Ştiinţe economice. Chişinău: CEP USM, 2024. pp. 135– 138. ISBN 978-9975-62-828-0 (PDF)