Tranziţia – o etapă esenţială pentru ţările în curs de dezvoltare, condiţionată de procesul de globalizare. Exemplul Republicii Moldova [Articol]

Abstract

The marketing plan is a highly detailed, heavily researched and, hopefully, well written report that many inside and possibly outside the organization will evaluate. The key element of a successful marketing plan for small business is to "know their customers", their likes, dislikes, and expectations and "to know their competition", their strengths and weaknesses. A well-written, comprehensive marketing plan is the focal point of all business ventures because it describes how they plan to attract and retain customers, the most crucial aspect of a business. The marketing plan is essential to any successful business. It is the heart of the business, the basis of which all other operational and management plans are derived. Marketing offers a wealth of information that if applied correctly virtually can ensure success for small business. The marketing plan is an excellent tool for identifying and developing str More then 16 years ago, the process of transition started in the East European countries, when the Berlin Wall was demolished. But, at present, we cannot talk of important progresses in the former URSS countries in achieving the market economy goals. Their GDP is still about 40-60% of the 1990’s value and it will take a long time for equalizing it. There are hopes that while the Central-East European countries are integrating in the European Union, the East-European countries will take advantages of being neighbors of EU and will make reforms in order to improve their economies.