Elaborarea politicii de marcă a întreprinderii [Articol]
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CEP USM
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The research objectives aim at: analysis of general concepts regarding the role and importance of commercial policy development, identification of brand characteristics, studies of marketing activity of BM Public SRL, exploration of brand policies implemented within the department Magdalene Woodbag, elaboration of economic and financial analysis of the entity and project. a brand policy for this department.
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SAMOILĂ (RACU), Cristina. Elaborarea politicii de marcă a întreprinderii. In: Analele Ştiinţifice ale Universităţii de Stat din Moldova. Ştiinţe ale naturii și exacte. Ştiinţe economice. 16 septembrie 2022, Chișinău. CEP USM, 2022, pp. 139-143. ISBN 978-9975-158-38-1.