Analiza preferinţelor consumatorilor în vederea îmbunătăţirii politicii de marketing a entității economice [Articol]

Abstract

We live in a society that is constantly evolving and developing, and keeping up with new trends in the modern market and being able to face the competition is not easy at all, it can be a big challenge for every company. It is very important the extent to which a company tends to satisfy its customers and what techniques it applies to maintain and retain them, as the consumer has now become one of the factors around which the activity of each company revolves.