Сравнительные стратегии продвижения продаж в сфере винного туризма [Articol]

Abstract

Wine tourism represents a dynamic sector at the intersection of culture, economy, and marketing. This article explores the strategic approaches used in the promotion of wine tourism, with a focus on the experience of Cricova-Vin S.A., a leading Moldovan winery. Through comparative and analytical methods, the study highlights the fusion of tradition and innovation, the importance of digital marketing tools, and the development of sustainable tourism. The findings emphasize key directions for growth, including eco-friendly practices, diversification of wine products, construction of hotel infrastructure, and integration of gastronomic events. The article concludes with practical recommendations to enhance the global visibility and competitiveness of Moldovan wine tourism.